{
"html_url": "https://postor.com.mx/licitacion/la-21-510-021000999-n-88-2026",
"canonical": "https://postor.com.mx/licitacion/la-21-510-021000999-n-88-2026",
"id": "d6b2a71e93ba4232affc99dfc6b4abb0",
"procedure_number": "LA-21-510-021000999-N-88-2026",
"file_number": "E-2026-00103446",
"title": "SERVICIO INTEGRAL PARA EL DESARROLLO DE LA CAMPAÑA DE PROMOCIÓN Y POSICIONAMIENT",
"description": {
"short": null,
"detailed": "SERVICIO INTEGRAL PARA EL DESARROLLO DE LA CAMPAÑA DE PROMOCIÓN Y POSICIONAMIENTO DE MÉXICO COMO DESTINO TURÍSTICO EN LOS MERCADOS ESTRATÉGICOS EN NORTEAMÉRICA"
},
"lifecycle": {
"section": "vigente",
"source_status": "VIGENTE PAP",
"moved_at": null
},
"buyer": {
"agency": "SECRETARIA DE TURISMO",
"acronym": "SECTUR",
"branch": "21 - TURISMO",
"buying_unit": "DIRECCIÓN GENERAL DE ADMINISTRACIÓN",
"requesting_unit": null,
"requesting_group": "DIRECCIÓN GENERAL DE ADMINISTRACIÓN",
"entity": "TESORERÍA DE LA FEDERACIÓN",
"slug": "sectur",
"unit_slug": "direccion-general-de-administracion-021000999"
},
"classification": {
"procedure_type": "LICITACIÓN PÚBLICA",
"contracting_type": "SERVICIOS",
"publication_type": null,
"character": "NACIONAL",
"fiscal_year": 2026,
"law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
"legal_basis_id": null,
"exception_basis": null,
"internal_control_number": "CONT-088-2026",
"supply_source_number": null
},
"schedule": {
"published_at": "2026-09-17T23:56:04.000Z",
"clarification_meeting_at": "2026-09-22T17:00:00.000Z",
"clarification_questions_deadline_at": "2026-09-21T17:00:00.000Z",
"clarification_responses_deadline_at": null,
"bid_opening_at": "2026-09-29T17:00:00.000Z",
"award_at": "2026-09-30T20:00:00.000Z",
"estimated_contract_at": "2026-10-21T06:00:00.000Z",
"site_visit_at": null,
"estimated_work_start_at": null
},
"locations": {
"state_id": "7",
"state": "CIUDAD DE MÉXICO",
"bid_opening": "CIUDAD DE MÉXICO",
"award": "CIUDAD DE MÉXICO",
"clarification_meeting": "CIUDAD DE MÉXICO",
"site_visit": null,
"work_site": null
},
"estimated_value": {
"minimum": null,
"maximum": null,
"currency": "MXN",
"updated_at": null
},
"financial_terms": {
"currency": "MXN",
"advance_percentage": "0",
"supplier_percentage": "10",
"payment_method": "De conformidad a lo establecido en el artículo 73 de la Ley de Adquisiciones, Arrendamientos y Servicios, se realizará un solo pago a la conclusión del total del servicio, una vez validados los servicios de conformidad por el Administrador del contrato, mismos que serán efectuados en moneda nacional, contra la presentación de las actas de entrega-recepción, dentro de los 17 (diecisiete) días hábiles contados a partir del envió y verificación de la factura CFDI",
"credit_condition": null,
"payment_conditions": null,
"financing_organization": null
},
"evaluation": {
"criterion": "BINARIO",
"technical_points": null,
"economic_points": null
},
"guarantees": {
"performance_required": true,
"goods_or_services_required": false,
"amount_percentage": null,
"delivery_days": "10",
"term_months": null,
"other_insurance_required": true,
"other_insurance_description": "PÓLIZA DE RESPONSABILIDAD CIVIL",
"performance_reduction": null
},
"participation": {
"method": "ELECTRÓNICA",
"joint": true,
"msme_only": false,
"social_witness": false,
"multi_year": false,
"open_contract": false,
"consolidated_purchase": false,
"external_credit": false,
"simultaneous_supply": false,
"subcontracting": null,
"emergency": false,
"proposal_language": "idioma data",
"no_joint_participation_justification": null
},
"execution": {
"site_visit_required": false,
"duration_days": null,
"procurement_term": "Recortado",
"subcontracted_work": null,
"deadline_justification": "LA APLICACIÓN DEL TERCER PÁRRAFO DEL ARTÍCULO42 DE LA LAASSP"
},
"lots": [
{
"number": "1",
"name": "PARTIDA SOLA",
"description": "PARTIDA SOLA",
"requirement_group_id": "1",
"items": [
{
"number": "1",
"cucop_code": "33903-0012",
"specific_item_code": "33903",
"cucop_description": "SERVICIOS INTEGRALES",
"description": "SERVICIOS INTEGRALES",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": "1",
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "33903",
"partida_description": "SERVICIOS INTEGRALES"
}
]
}
],
"budget_items": [
{
"code": "33903",
"description": "SERVICIOS INTEGRALES"
}
],
"awards": [],
"documents": [
{
"id": "a732f5ae-babd-449d-8a53-bf809a16a538",
"annex_number": 1,
"document_type": null,
"description": "CONVOCATORIA",
"filename": "CONV Norte.pdf",
"availability": "available",
"size_bytes": "1412855",
"mime_type": "application/pdf",
"sha256": "12ac2c311cae5aa70a84537d802e48208b9a9e1fb8978e489af3eacafb9a1e79",
"uploaded_at": "2026-09-18T04:32:07.908Z",
"updated_at": "2026-09-22T21:48:34.185Z"
},
{
"id": "9dcb086b-cfe5-44d8-b9a8-2552bd18ea3e",
"annex_number": 1,
"document_type": null,
"description": "AVISO DE SUSPENSIÓN DE JUNTA DE ACLARACIONES",
"filename": "DI.docx",
"availability": "available",
"size_bytes": "283341",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": "50d2d49643628a0acbf74f6a30bc32f83c909f24315401b117380a9fe7059f6a",
"uploaded_at": "2026-09-23T09:30:04.574Z",
"updated_at": "2026-09-24T08:10:35.815Z"
},
{
"id": "2022b2bc-fa0c-4f76-9fc9-2f9f53915f8c",
"annex_number": 2,
"document_type": null,
"description": "ANEXO TÉCNICO",
"filename": "AT DS NorteA.pdf",
"availability": "available",
"size_bytes": "16110606",
"mime_type": "application/pdf",
"sha256": "f62ebfc5b6983e5772638d735c990097d5b89f9d370501eff53d199bf8d68621",
"uploaded_at": "2026-09-18T04:31:40.014Z",
"updated_at": "2026-09-22T21:48:31.998Z"
},
{
"id": "86cd5b3d-1208-414e-aab1-f094f9358d44",
"annex_number": 3,
"document_type": null,
"description": "MODELO DE CONTRATO",
"filename": "modSERV050826.docx",
"availability": "available",
"size_bytes": "91072",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": "10ee7f405aed892d782a33ff11bda7c992948769b15b4ebaf257a852c158628c",
"uploaded_at": "2026-09-18T04:31:50.551Z",
"updated_at": "2026-09-22T21:48:26.875Z"
},
{
"id": "2dce3e3b-deb0-4af5-bcc5-f3c791c8e7d0",
"annex_number": 5,
"document_type": null,
"description": "propuesta economica",
"filename": "ECO.pdf",
"availability": "available",
"size_bytes": "223547",
"mime_type": "application/pdf",
"sha256": "f0213841512a9a30b39f8f2a58bd38bf198da347a8c9cb903877bc4c6c4fd5b5",
"uploaded_at": "2026-09-24T03:01:40.818Z",
"updated_at": "2026-09-24T03:01:48.386Z"
},
{
"id": "8463c278-9e32-4bc4-b0cf-306dfb840bfb",
"annex_number": 6,
"document_type": null,
"description": "ACTA JUNTA DE ACLARACIONES",
"filename": "ACTA_JA_LA-21-510-021000999-N-88-2026.pdf",
"availability": "available",
"size_bytes": "3458776",
"mime_type": "application/pdf",
"sha256": "e63a85fab48687a47552c801d28504b840c34505cd005ea85b62f39269d342cb",
"uploaded_at": "2026-09-22T20:30:15.372Z",
"updated_at": "2026-09-22T21:48:39.052Z"
},
{
"id": "707ef959-ea0c-4949-82cc-49afb5c85b22",
"annex_number": 7,
"document_type": null,
"description": "ANEXO JA",
"filename": "PCM_PJAP_092026.xlsx",
"availability": "available",
"size_bytes": "33395",
"mime_type": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet",
"sha256": "5c13f913dac250d8f4445d0007d0177a4204657eb4066ad7d37923ca64a0bd8a",
"uploaded_at": "2026-09-23T03:00:06.814Z",
"updated_at": "2026-09-23T03:00:12.600Z"
},
{
"id": "e40822fb-b1eb-4015-8feb-9e0139fa201f",
"annex_number": 8,
"document_type": null,
"description": "AVISO DE DIFERIMIENTO DE FECHA Y HORA DE REPREGUNTAS",
"filename": "DI.docx",
"availability": "available",
"size_bytes": "283341",
"mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"sha256": "50d2d49643628a0acbf74f6a30bc32f83c909f24315401b117380a9fe7059f6a",
"uploaded_at": "2026-09-23T03:00:09.482Z",
"updated_at": "2026-09-23T03:00:12.747Z"
},
{
"id": "c7d57c64-54b6-4680-8b39-747da568b35c",
"annex_number": 9,
"document_type": null,
"description": "DIFERIMIENTO DE JA",
"filename": "ja amplia.pdf",
"availability": "available",
"size_bytes": "890864",
"mime_type": "application/pdf",
"sha256": "066b34d4ae30f710d71d3179cee12278a7484a1d49a80b72ecff046b92c39704",
"uploaded_at": "2026-09-23T03:00:11.785Z",
"updated_at": "2026-09-23T03:00:12.420Z"
},
{
"id": "ad436dce-8f1e-43ab-a36f-bfeed0be97cc",
"annex_number": 11,
"document_type": null,
"description": "SUSPENCION JA",
"filename": "aviso sus.pdf",
"availability": "available",
"size_bytes": "914767",
"mime_type": "application/pdf",
"sha256": "f27b996e6b796fc29c8e2326ad9c70b56ef507c19b99a585d60d363dca648595",
"uploaded_at": "2026-09-23T09:30:06.730Z",
"updated_at": "2026-09-23T09:30:07.536Z"
},
{
"id": "8b1a9cf6-f7c5-416c-98be-5b8da0f755c5",
"annex_number": 12,
"document_type": null,
"description": "ACTA CIERRE JUNTA DE ACLARACIONES",
"filename": "ACTA_JAC_LA-21-510-021000999-N-88-2026.pdf",
"availability": "available",
"size_bytes": "3096377",
"mime_type": "application/pdf",
"sha256": "9b6c0b0184fc4739feae433331a161ee34894df350331ed4e02e16f4ea17923d",
"uploaded_at": "2026-09-24T03:01:39.014Z",
"updated_at": "2026-09-24T03:01:48.383Z"
},
{
"id": "d98947f4-7b9c-4ca6-9c4d-c45186b50e92",
"annex_number": 14,
"document_type": null,
"description": "REPREG",
"filename": "Repreg (1).xlsx",
"availability": "available",
"size_bytes": "162161",
"mime_type": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet",
"sha256": "f6f4e84832e5af4195744048dc65ad3c5ab75b795a307ad89f7d4b0d06448f71",
"uploaded_at": "2026-09-24T03:01:42.462Z",
"updated_at": "2026-09-24T03:01:48.528Z"
},
{
"id": "09cee639-c36d-48b9-bf57-4ff8109b8411",
"annex_number": 15,
"document_type": null,
"description": "ANEXOS ACTA DE JUNTA DE ACLARACIONES",
"filename": "AVISO 2.pdf",
"availability": "available",
"size_bytes": "205932",
"mime_type": "application/pdf",
"sha256": "6f40dbd3afb38dd9c1b583ba4928d52f18733f8cce3383921970b0274d76d8be",
"uploaded_at": "2026-09-24T03:01:44.265Z",
"updated_at": "2026-09-24T03:01:48.533Z"
},
{
"id": "69c52483-ef75-46cc-9a4b-d2cc3642d641",
"annex_number": 16,
"document_type": null,
"description": "AVISO 2",
"filename": "AVISO 2.pdf",
"availability": "available",
"size_bytes": "205932",
"mime_type": "application/pdf",
"sha256": "6f40dbd3afb38dd9c1b583ba4928d52f18733f8cce3383921970b0274d76d8be",
"uploaded_at": "2026-09-24T03:01:45.333Z",
"updated_at": "2026-09-24T03:01:48.539Z"
},
{
"id": "b61b28d9-3d75-47f3-9cf8-893a169fe233",
"annex_number": 17,
"document_type": null,
"description": "CONV JA",
"filename": "CONV Norte (1).pdf",
"availability": "available",
"size_bytes": "1340333",
"mime_type": "application/pdf",
"sha256": "2c999022c15949597303d95d7195075bd1b763d2011c410e3376a760fc3c1c2b",
"uploaded_at": "2026-09-24T03:01:47.868Z",
"updated_at": "2026-09-24T03:01:48.549Z"
}
],
"provenance": {
"source_system": "Compras MX",
"source_fetched_at": "2026-09-26T08:12:41.241Z",
"last_seen_at": "2026-09-26T03:34:35.240Z",
"first_seen_at": "2026-09-18T04:27:53.192Z",
"detail_complete": true,
"documents_complete": true,
"content_changed_at": "2026-09-24T03:15:04.749Z"
},
"context": {
"buyer": {
"slug": "sectur",
"name": "SECRETARIA DE TURISMO",
"total_procedures": 292,
"distinct_suppliers": 189,
"procedures_by_type": {
"LICITACIÓN PÚBLICA": 33,
"ADJUDICACIÓN DIRECTA": 194,
"INVITACIÓN A CUANDO MENOS TRES PERSONAS": 60,
"CONTRATO ESPECÍFICO DERIVADO DE ACUERDO MARCO": 5
},
"refreshed_at": "2026-09-25T23:45:05.634Z"
}
},
"alternates": [],
"similar": [
{
"numero_procedimiento": "la-21-510-021000999-n-72-2026",
"nombre_procedimiento": "SERVICIO INTEGRAL PARA LA ADAPTACIÓN DE CONTENIDOS, ASÍ COMO LA REDACCIÓN EDITOR",
"dependencia": "SECRETARIA DE TURISMO",
"siglas": "SECTUR",
"score": 0.1564027508857322,
"anio_ejercicio": 2026,
"estatus": "ADJUDICADO",
"fecha_fallo": "2026-08-04T17:00:00.000Z",
"fecha_publicacion": "2026-07-17T18:46:47.000Z",
"ganador": "SPACE & SOLUTIONS COMPANY RENA SA DE CV",
"ganador_slug": "space-y-solutions-company-rena",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "12000000.00"
},
{
"numero_procedimiento": "la-21-510-021000999-n-8-2023",
"nombre_procedimiento": "CONTENIDOS TURÍSTICOS PARA LA PLATAFORMA DE PROMOCIÓN TURÍSTICA DE MÉXICO",
"dependencia": "SECRETARIA DE TURISMO",
"siglas": "SECTUR",
"score": 0.15649583469343342,
"anio_ejercicio": 2023,
"estatus": "ADJUDICADO",
"fecha_fallo": "2023-03-03T17:00:00.000Z",
"fecha_publicacion": "2023-02-09T17:24:34.000Z",
"ganador": "RENOIRY PICTURES SA DE CV",
"ganador_slug": "renoiry-pictures",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "12000000.00"
},
{
"numero_procedimiento": "la-21-510-021000999-n-13-2023",
"nombre_procedimiento": "SERVICIOS INTEGRALES PARA LA EJECUCIÓN DE UNA ESTRATEGIA DE POSICIONAMIENTO Y RE",
"dependencia": "SECTUR",
"siglas": "SECTUR",
"score": 0.1573147522602898,
"anio_ejercicio": 2023,
"estatus": "DESIERTO",
"fecha_fallo": "2023-03-15T13:00:00.000Z",
"fecha_publicacion": "2023-02-23T13:53:21.000Z",
"ganador": null,
"ganador_slug": null,
"ganador_rfc_type": null,
"ganadores": "0",
"monto_mxn": null
},
{
"numero_procedimiento": "la-21-510-021000999-n-1-2026",
"nombre_procedimiento": "SERVICIO DE ACCIONES DE PROMOCIÓN TURÍSTICA PARA IMPULSAR LA PRESENCIA DE LA MAR",
"dependencia": "SECRETARIA DE TURISMO",
"siglas": "SECTUR",
"score": 0.1605774914701943,
"anio_ejercicio": 2026,
"estatus": "ADJUDICADO",
"fecha_fallo": "2026-01-19T17:00:00.000Z",
"fecha_publicacion": "2026-01-07T22:00:00.000Z",
"ganador": "BWS MEDIA GROUP SA DE CV",
"ganador_slug": "bws-media-group",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "11000000.00"
},
{
"numero_procedimiento": "la-21-510-021000999-n-67-2026",
"nombre_procedimiento": "SERVICIO DE ORGANIZACIÓN DE CONGRESOS Y CONVENCIONES PARA LA PROMOCIÓN INTERNACI",
"dependencia": "SECRETARIA DE TURISMO",
"siglas": "SECTUR",
"score": 0.17197928345141622,
"anio_ejercicio": 2026,
"estatus": "ADJUDICADO",
"fecha_fallo": "2026-07-17T17:00:00.000Z",
"fecha_publicacion": "2026-07-02T14:53:55.000Z",
"ganador": "CREATIVIDAD Y ESPECTACULOS SA DE CV",
"ganador_slug": "creatividad-y-espectaculos",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "26981887.31"
},
{
"numero_procedimiento": "la-21-510-021000999-n-12-2024",
"nombre_procedimiento": "OPERACIÓN TOCA PUERTAS, REENCUENTRO CON MIS RAÍCES Y ASÍ ES MÉXICO, PARA 2024",
"dependencia": "SECTUR",
"siglas": "SECTUR",
"score": 0.17729215418924238,
"anio_ejercicio": 2024,
"estatus": "ADJUDICADO",
"fecha_fallo": "2024-03-14T14:00:00.000Z",
"fecha_publicacion": "2024-02-23T17:09:26.000Z",
"ganador": "JFG INTEGRACION EN MEDIOS PUBLICITARIOS SA DE CV",
"ganador_slug": "jfg-integracion-en-medios-publicitarios",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "5905961.36"
}
]
}