{
  "html_url": "https://postor.com.mx/invitacion/ia-21-510-021000999-n-68-2025",
  "canonical": "https://postor.com.mx/invitacion/ia-21-510-021000999-n-68-2025",
  "id": "ba0b244ea24c497680efdcb11039b333",
  "procedure_number": "IA-21-510-021000999-N-68-2025",
  "file_number": "E-2025-00097352",
  "title": "SERVICIO DE ESTRATEGIAS DE MERCADOTECNIA TURÍSTICA PARA LA CREACIÓN DE CONTENIDO",
  "description": {
    "short": "Adquisiciones, arrendamientos y servicios, dentro de los montos máximos establecidos en el PEF.",
    "detailed": "SERVICIO DE ESTRATEGIAS DE MERCADOTECNIA TURÍSTICA PARA LA CREACIÓN DE CONTENIDOS PARA LAS DIFERENTES PLATAFORMAS Y CANALES DE DIFUSIÓN"
  },
  "lifecycle": {
    "section": "concluido",
    "source_status": "ADJUDICADO",
    "moved_at": "2025-11-04T22:33:46.598Z"
  },
  "buyer": {
    "agency": "SECRETARIA DE TURISMO",
    "acronym": "SECTUR",
    "branch": "21 - TURISMO",
    "buying_unit": "DIRECCIÓN GENERAL DE ADMINISTRACIÓN",
    "requesting_unit": null,
    "requesting_group": "DIRECCIÓN GENERAL DE ADMINISTRACIÓN",
    "entity": "TESORERÍA DE LA FEDERACIÓN",
    "slug": "sectur",
    "unit_slug": "direccion-general-de-administracion-021000999"
  },
  "classification": {
    "procedure_type": "INVITACIÓN A CUANDO MENOS TRES PERSONAS",
    "contracting_type": "SERVICIOS",
    "publication_type": null,
    "character": "NACIONAL",
    "fiscal_year": 2025,
    "law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
    "legal_basis_id": "190",
    "exception_basis": "Art. 55 párrafo primero",
    "internal_control_number": "CONT-071-2025",
    "supply_source_number": null
  },
  "schedule": {
    "published_at": "2025-10-21T02:01:36.000Z",
    "clarification_meeting_at": null,
    "clarification_questions_deadline_at": null,
    "clarification_responses_deadline_at": "2025-10-23T16:00:00.000Z",
    "bid_opening_at": "2025-10-28T16:00:00.000Z",
    "award_at": "2025-10-30T18:00:00.000Z",
    "estimated_contract_at": "2025-10-31T06:00:00.000Z",
    "site_visit_at": null,
    "estimated_work_start_at": null
  },
  "locations": {
    "state_id": "7",
    "state": "CIUDAD DE MÉXICO",
    "bid_opening": "SALA DE JUNTAS UBICADA EN EL 2° PISO DEL EDIFICIO DE VIADUCTO MIGUEL ALEMÁN NO. 81, COLONIA ESCANDÓN I SECCIÓN, MIGUEL HIDALGO, C.P. 11800, CIUDAD DE MÉXICO",
    "award": "SALA DE JUNTAS UBICADA EN EL 2° PISO DEL EDIFICIO DE VIADUCTO MIGUEL ALEMÁN NO. 81, COLONIA ESCANDÓN I SECCIÓN, MIGUEL HIDALGO, C.P. 11800, CIUDAD DE MÉXICO",
    "clarification_meeting": null,
    "site_visit": null,
    "work_site": null
  },
  "estimated_value": {
    "minimum": null,
    "maximum": null,
    "currency": "MXN",
    "updated_at": null
  },
  "financial_terms": {
    "currency": "MXN",
    "advance_percentage": "0",
    "supplier_percentage": "10",
    "payment_method": "De conformidad a lo establecido en el artículo 73 de la “LEY”, los pagos que se generen con motivo de la prestación de los “SERVICIOS”, será efectuado en moneda nacional, contra los entregables presentados, establecidos en el numeral XI del “ANEXO TÉCNICO”, a entera satisfacción del “ADMINISTRADOR DEL CONTRATO”, dentro de los 17 (diecisiete) días hábiles contados a partir del envio y verificación de la factura “CFDI” (Comprobante Fiscal Digital por Internet) respectivo, la cual deberá cumplir co",
    "credit_condition": null,
    "payment_conditions": null,
    "financing_organization": null
  },
  "evaluation": {
    "criterion": "BINARIO",
    "technical_points": null,
    "economic_points": null
  },
  "guarantees": {
    "performance_required": true,
    "goods_or_services_required": false,
    "amount_percentage": null,
    "delivery_days": "10",
    "term_months": null,
    "other_insurance_required": false,
    "other_insurance_description": null,
    "performance_reduction": null
  },
  "participation": {
    "method": "ELECTRÓNICA",
    "joint": false,
    "msme_only": false,
    "social_witness": false,
    "multi_year": false,
    "open_contract": false,
    "consolidated_purchase": false,
    "external_credit": false,
    "simultaneous_supply": false,
    "subcontracting": null,
    "emergency": false,
    "proposal_language": "idioma data",
    "no_joint_participation_justification": "Para este procedimiento no resulta aplicable la presentación de propuestas conjuntas, de conformidad con lo establecido en el artículo 77, último párrafo del REGLAMENTO."
  },
  "execution": {
    "site_visit_required": false,
    "duration_days": null,
    "procurement_term": "Normal",
    "subcontracted_work": null,
    "deadline_justification": null
  },
  "lots": [
    {
      "number": "1",
      "name": "PARTIDA SOLA",
      "description": "PARTIDA SOLA",
      "requirement_group_id": "1",
      "items": [
        {
          "number": "1",
          "cucop_code": "33903-0012",
          "specific_item_code": "33903",
          "cucop_description": "SERVICIOS INTEGRALES",
          "description": "SERVICIO DE ESTRATEGIAS DE MERCADOTECNIA TURÍSTICA PARA LA CREACIÓN DE CONTENIDOS PARA LAS DIFERENTES PLATAFORMAS Y CANALES DE DIFUSIÓN",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "33903",
          "partida_description": "SERVICIOS INTEGRALES"
        }
      ]
    }
  ],
  "budget_items": [
    {
      "code": "33903",
      "description": "SERVICIOS INTEGRALES"
    }
  ],
  "awards": [
    {
      "id": "C-2025-00120417",
      "internal_reference": "CONT-071-2025",
      "title": "SERVICIO DE ESTRATEGIAS DE MERCADOTECNIA TURÍSTICA PARA LA CREACIÓN DE CONTENIDO",
      "status": "PUBLICADO",
      "contractor": {
        "name": "DMT ESTRATEGIA Y COMUNICACION SA DE CV",
        "normalized_name": "DMT ESTRATEGIA Y COMUNICACION",
        "rfc_type": null,
        "slug": "dmt-estrategia-y-comunicacion"
      },
      "contract_period": {
        "published_at": "2025-11-13T00:19:50.000Z",
        "starts_at": "2025-10-31T06:00:00.000Z",
        "ends_at": "2025-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "3879000",
        "tax": "620640",
        "total": "4499640",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "33903-0012",
          "description": "SERVICIO DE ESTRATEGIAS DE MERCADOTECNIA TURÍSTICA PARA LA CREACIÓN DE CONTENIDOS PARA LAS DIFERENTES PLATAFORMAS Y CANALES DE DIFUSIÓN",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "3879000",
          "subtotal": "3879000",
          "tax": "620640",
          "other_taxes": null,
          "total": "4499640",
          "cucop_description": "SERVICIOS INTEGRALES",
          "partida_code": "33903",
          "partida_description": "SERVICIOS INTEGRALES"
        }
      ]
    }
  ],
  "documents": [
    {
      "id": "03ebcbe1-f816-434f-9b5d-1927a81eb1a4",
      "annex_number": 1,
      "document_type": null,
      "description": "INVITACIÓN",
      "filename": "INVITACION.pdf",
      "availability": "available",
      "size_bytes": "728759",
      "mime_type": "application/pdf",
      "sha256": "05fa05360924cedfedb751d62eec16e4ce836bfcbda539e6391ec7dcbcb536b6",
      "uploaded_at": "2026-08-04T14:15:38.008Z",
      "updated_at": "2026-08-06T02:48:32.442Z"
    },
    {
      "id": "a73f17a9-f43f-415a-9f3b-a9a47a8d2daf",
      "annex_number": 2,
      "document_type": null,
      "description": "ANEXO TÉCNICO",
      "filename": "ANEXO TEC.pdf",
      "availability": "available",
      "size_bytes": "6831289",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2026-08-04T14:15:36.292Z",
      "updated_at": "2026-08-04T14:15:36.292Z"
    },
    {
      "id": "f15c4292-15f9-447c-bb6d-32e493be656e",
      "annex_number": 3,
      "document_type": null,
      "description": "MODELO DE CONTRATO",
      "filename": "MOD CONT.pdf",
      "availability": "available",
      "size_bytes": "344522",
      "mime_type": "application/pdf",
      "sha256": "15ee946cd8e1e64bc03e67d8ff29e28eca53e1056f35070383154af1132809eb",
      "uploaded_at": "2026-08-04T14:15:39.075Z",
      "updated_at": "2026-08-06T02:48:32.169Z"
    },
    {
      "id": "33cfdb4a-b92f-4bf8-8ff2-f6037173899e",
      "annex_number": 4,
      "document_type": null,
      "description": "CONVOCATORIA EDITABLE",
      "filename": "N-68.docx",
      "availability": "available",
      "size_bytes": "803005",
      "mime_type": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
      "sha256": "3390e10245518d984a88f6c0bbba55b52cb32a5e0b52e57f439216093090b9ba",
      "uploaded_at": "2026-08-04T14:15:40.362Z",
      "updated_at": "2026-08-06T02:48:32.581Z"
    },
    {
      "id": "c3aef637-d18f-4d52-ab2f-06a055ff32c7",
      "annex_number": 5,
      "document_type": null,
      "description": "CONVOCATORIA PDF",
      "filename": "N-68.pdf",
      "availability": "available",
      "size_bytes": "2334457",
      "mime_type": "application/pdf",
      "sha256": "1d655f39385ecdfc5d05e603ed006ebc37b854267fc2e26d52c2b02b95346795",
      "uploaded_at": "2026-08-04T14:15:43.643Z",
      "updated_at": "2026-08-06T02:48:32.999Z"
    },
    {
      "id": "a2a89f8a-a61a-4b53-b38c-09ebbc069f55",
      "annex_number": 7,
      "document_type": null,
      "description": "ACTA DE APERTURA DE PROPOSICIONES",
      "filename": "AP N-68.pdf",
      "availability": "available",
      "size_bytes": "2793066",
      "mime_type": "application/pdf",
      "sha256": "4ca87e46ea0cabb910d43e2acff3f5777d43c423bdeaaa6cbe7c2a15b7379fa8",
      "uploaded_at": "2026-08-04T14:15:45.777Z",
      "updated_at": "2026-08-06T02:48:33.114Z"
    },
    {
      "id": "98d1f0e5-d6c9-40e5-a501-fd8caa93cfb8",
      "annex_number": 8,
      "document_type": null,
      "description": "AVISO",
      "filename": "AP 2 N-68.pdf",
      "availability": "available",
      "size_bytes": "4856602",
      "mime_type": "application/pdf",
      "sha256": "f6bf333c1ed829a0e784e975d8f99dc1345c493fc92eadb793669d065a9f63e5",
      "uploaded_at": "2026-08-04T14:15:49.822Z",
      "updated_at": "2026-08-06T02:48:33.511Z"
    },
    {
      "id": null,
      "annex_number": 9,
      "document_type": null,
      "description": "ACTA DE FALLO",
      "filename": "FALLO N 68.pdf",
      "availability": "available",
      "size_bytes": "6176840",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-02T18:36:58.372Z",
      "updated_at": "2025-12-02T18:36:58.373Z"
    },
    {
      "id": null,
      "annex_number": 10,
      "document_type": null,
      "description": "AVISO",
      "filename": "ACTA ADMVA.pdf",
      "availability": "available",
      "size_bytes": "2310411",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-02T18:37:05.911Z",
      "updated_at": "2025-12-02T18:37:05.913Z"
    }
  ],
  "provenance": {
    "source_system": "Compras MX",
    "source_fetched_at": "2026-09-03T15:58:49.125Z",
    "last_seen_at": "2026-09-26T10:13:52.238Z",
    "first_seen_at": "2025-10-28T22:21:28.805Z",
    "detail_complete": true,
    "documents_complete": true,
    "content_changed_at": "2025-10-30T12:00:00.000Z"
  },
  "context": {
    "prices": [
      {
        "cucop_code": "33903-0012",
        "description": "SERVICIOS INTEGRALES",
        "priced_items": 96833,
        "units": [
          {
            "n": 75283,
            "max": 11830509830,
            "min": 0.0026,
            "p10": 40,
            "p50": 4569.23,
            "p90": 148320.04,
            "unidad": "SERVICIO"
          },
          {
            "n": 15410,
            "max": 111714766.67,
            "min": 0.01,
            "p10": 100,
            "p50": 4944.04,
            "p90": 34000,
            "unidad": "PIEZA"
          },
          {
            "n": 4786,
            "max": 5058565.51,
            "min": 0.01,
            "p10": 21.33,
            "p50": 455.46,
            "p90": 6924.04,
            "unidad": "UNIDAD"
          },
          {
            "n": 410,
            "max": 400000,
            "min": 0.09,
            "p10": 0.55,
            "p50": 3,
            "p90": 33.165,
            "unidad": "GRAMO"
          },
          {
            "n": 256,
            "max": 2200,
            "min": 0.1,
            "p10": 0.365,
            "p50": 0.93,
            "p90": 6.5,
            "unidad": "MILILITRO"
          },
          {
            "n": 202,
            "max": 110573,
            "min": 0.11,
            "p10": 0.332,
            "p50": 4.535,
            "p90": 15443.2,
            "unidad": "METRO CUADRADO"
          },
          {
            "n": 151,
            "max": 46000,
            "min": 122.37,
            "p10": 270,
            "p50": 270,
            "p90": 1990.56,
            "unidad": "HORA"
          },
          {
            "n": 140,
            "max": 1861416,
            "min": 18,
            "p10": 117,
            "p50": 4234.5,
            "p90": 64506,
            "unidad": "CULOMBIO POR METRO CUADRADO"
          },
          {
            "n": 68,
            "max": 49400,
            "min": 5.27,
            "p10": 5.5,
            "p50": 8.82,
            "p90": 27.72,
            "unidad": "KILOGRAMO"
          },
          {
            "n": 24,
            "max": 5651.3,
            "min": 28.19,
            "p10": 37.58,
            "p50": 109.24,
            "p90": 1180.595,
            "unidad": "AMPERIO"
          },
          {
            "n": 24,
            "max": 42970750.21,
            "min": 9000,
            "p10": 11190,
            "p50": 146151,
            "p90": 19683900.5,
            "unidad": "LOTE"
          },
          {
            "n": 18,
            "max": 1625442.91,
            "min": 58.94,
            "p10": 66.368,
            "p50": 2600,
            "p90": 355647.7,
            "unidad": "DIA"
          },
          {
            "n": 17,
            "max": 551.27,
            "min": 21.5,
            "p10": 30.48,
            "p50": 101.23,
            "p90": 469.2,
            "unidad": "METRO CUBICO"
          },
          {
            "n": 13,
            "max": 2198432.76,
            "min": 24.01,
            "p10": 64.25,
            "p50": 419,
            "p90": 4425.8,
            "unidad": "LITRO"
          },
          {
            "n": 11,
            "max": 19.31,
            "min": 2.35,
            "p10": 2.5,
            "p50": 4.4,
            "p90": 5.25,
            "unidad": "MILIGRAMO"
          },
          {
            "n": 7,
            "max": 45,
            "min": 27.93,
            "p10": 27.972,
            "p50": 30,
            "p90": 39,
            "unidad": "KILOMETRO"
          },
          {
            "n": 4,
            "max": 12592713.35,
            "min": 1255.94,
            "p10": 4179.158,
            "p50": 12737.41,
            "p90": 8819241.791,
            "unidad": "SERVICIO DE OBRA PÚBLICA"
          }
        ],
        "price_by_year": {
          "2023": {
            "n": 23119,
            "p50": 4409.62
          },
          "2024": {
            "n": 17030,
            "p50": 8100
          },
          "2025": {
            "n": 26545,
            "p50": 5800
          },
          "2026": {
            "n": 30139,
            "p50": 595
          }
        },
        "refreshed_at": "2026-09-26T09:45:01.494Z"
      }
    ],
    "suppliers": [
      {
        "slug": "dmt-estrategia-y-comunicacion",
        "name": "DMT ESTRATEGIA Y COMUNICACION SA DE CV",
        "total_contracts": 1,
        "total_awarded_amount": "4499640.00",
        "median_amount": "4499640.00",
        "distinct_buyers": 1,
        "first_contract_at": "2025-10-31T00:00:00.000Z",
        "last_contract_at": "2025-10-31T00:00:00.000Z",
        "with_this_buyer": {
          "contracts": 1,
          "amount": "4499640"
        },
        "refreshed_at": "2026-09-16T00:56:30.797Z"
      }
    ],
    "buyer": {
      "slug": "sectur",
      "name": "SECRETARIA DE TURISMO",
      "total_procedures": 292,
      "distinct_suppliers": 189,
      "procedures_by_type": {
        "LICITACIÓN PÚBLICA": 33,
        "ADJUDICACIÓN DIRECTA": 194,
        "INVITACIÓN A CUANDO MENOS TRES PERSONAS": 60,
        "CONTRATO ESPECÍFICO DERIVADO DE ACUERDO MARCO": 5
      },
      "refreshed_at": "2026-09-25T23:45:05.634Z"
    }
  },
  "alternates": [],
  "similar": [
    {
      "numero_procedimiento": "ia-21-510-021000999-n-75-2026",
      "nombre_procedimiento": "SERVICIO PARA LA ESTRATEGIA MERCADOLÓGICA TURÍSTICA DE CONTENIDOS Y REALIZACIÓN",
      "dependencia": "SECRETARIA DE TURISMO",
      "siglas": "SECTUR",
      "score": 0.15514518679918488,
      "anio_ejercicio": 2026,
      "estatus": "ADJUDICADO",
      "fecha_fallo": "2026-08-04T14:00:00.000Z",
      "fecha_publicacion": "2026-07-27T19:30:11.000Z",
      "ganador": "KOLOFFON EUREKA SA DE CV",
      "ganador_slug": "koloffon-eureka",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "4996608.07"
    },
    {
      "numero_procedimiento": "ia-21-510-021000999-n-77-2026",
      "nombre_procedimiento": "SERVICIO INTEGRAL ESTRATÉGICO DE PROMOCIÓN TURÍSTICA PARA ESPACIOS CINEMATOGRÁFI",
      "dependencia": "SECRETARIA DE TURISMO",
      "siglas": "SECTUR",
      "score": 0.15877199172973633,
      "anio_ejercicio": 2026,
      "estatus": "ADJUDICADO",
      "fecha_fallo": "2026-08-06T17:00:00.000Z",
      "fecha_publicacion": "2026-07-28T14:57:51.000Z",
      "ganador": "EXHIBIDORA MEXICANA CINEPOLIS SA DE CV",
      "ganador_slug": "exhibidora-mexicana-cinepolis",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "3000000.00"
    },
    {
      "numero_procedimiento": "ia-21-510-021000999-n-71-2026",
      "nombre_procedimiento": "SERVICIO PARA LA ESTRATEGIA MERCADOLÓGICA TURÍSTICA DE CONTENIDOS Y REALIZACIÓN",
      "dependencia": "SECRETARIA DE TURISMO",
      "siglas": "SECTUR",
      "score": 0.1598578691482544,
      "anio_ejercicio": 2026,
      "estatus": "DESIERTO",
      "fecha_fallo": "2026-07-21T17:00:00.000Z",
      "fecha_publicacion": "2026-07-13T19:50:20.000Z",
      "ganador": null,
      "ganador_slug": null,
      "ganador_rfc_type": null,
      "ganadores": "0",
      "monto_mxn": null
    },
    {
      "numero_procedimiento": "ia-21-510-021000999-n-64-2025",
      "nombre_procedimiento": "ESTRATEGIA MERCADOLÓGICA TURÍSTICA DE CONTENIDOS Y REALIZACIÓN DE CÁPSULAS DE LO",
      "dependencia": "SECTUR",
      "siglas": "SECTUR",
      "score": 0.1629229534543437,
      "anio_ejercicio": 2025,
      "estatus": "ADJUDICADO",
      "fecha_fallo": "2025-08-28T14:00:00.000Z",
      "fecha_publicacion": "2025-08-15T21:15:00.000Z",
      "ganador": "AREA DE TRABAJO SA DE CV",
      "ganador_slug": "area-de-trabajo",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "4950000.49"
    },
    {
      "numero_procedimiento": "ia-21-510-021000999-n-78-2026",
      "nombre_procedimiento": "SERVICIO INTEGRAL DE ESPACIOS PUBLICITARIOS FÍSICOS PARA LA PROMOCIÓN TURÍSTICA",
      "dependencia": "SECRETARIA DE TURISMO",
      "siglas": "SECTUR",
      "score": 0.1669557442353884,
      "anio_ejercicio": 2026,
      "estatus": "CANCELADO",
      "fecha_fallo": "2026-09-15T11:00:00.000Z",
      "fecha_publicacion": "2026-07-29T19:07:04.000Z",
      "ganador": null,
      "ganador_slug": null,
      "ganador_rfc_type": null,
      "ganadores": "0",
      "monto_mxn": null
    },
    {
      "numero_procedimiento": "ia-21-w3n-021w3n003-n-64-2024",
      "nombre_procedimiento": "SERVICIO DE PUBLICIDAD EN MEDIOS DIGITALES: SITIO WEB Y REDES SOCIALES",
      "dependencia": "FONATUR",
      "siglas": "FONATUR",
      "score": 0.1701967716217041,
      "anio_ejercicio": 2024,
      "estatus": "ADJUDICADO",
      "fecha_fallo": "2024-06-28T13:30:00.000Z",
      "fecha_publicacion": "2024-06-17T19:46:21.000Z",
      "ganador": "PRESIDENTE DIGITAL SA DE CV",
      "ganador_slug": "presidente-digital",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "1350000.00"
    }
  ]
}