{
"html_url": "https://postor.com.mx/invitacion/ia-07-138-007000995-n-49-2023",
"canonical": "https://postor.com.mx/invitacion/ia-07-138-007000995-n-49-2023",
"id": "8643e7b73f044f84976c484757f7d205",
"procedure_number": "IA-07-138-007000995-N-49-2023",
"file_number": "E-2023-00049919",
"title": "SERVICIO DE EVALUACIÓN DE MENSAJE INSTITUCIONAL (POST-TEST)",
"description": {
"short": "Adquisiciones, arrendamientos y servicios, dentro de los montos máximos establecidos en el PEF.",
"detailed": "SERVICIO DE EVALUACIÓN DE MENSAJE INSTITUCIONAL A TRAVÉS DE UN ESTUDIO CUANTITATIVO POSTERIOR (POST-TEST), CON EL FIN DE MEDIR EL DESEMPEÑO Y EFICACIA GENERAL DE LA CAMPAÑA \"PLAN DN-III-E\", VERSIÓN \"ESTAMOS CONTIGO\"."
},
"lifecycle": {
"section": "concluido",
"source_status": "ADJUDICADO",
"moved_at": null
},
"buyer": {
"agency": "SEDENA",
"acronym": "SEDENA",
"branch": "07 - DEFENSA NACIONAL",
"buying_unit": "COMUNICACIÓN SOCIAL",
"requesting_unit": null,
"requesting_group": "COMUNICACIÓN SOCIAL",
"entity": null,
"slug": "sedena",
"unit_slug": "comunicacion-social-007000995"
},
"classification": {
"procedure_type": "INVITACIÓN A CUANDO MENOS TRES PERSONAS",
"contracting_type": "SERVICIOS",
"publication_type": null,
"character": "NACIONAL",
"fiscal_year": 2023,
"law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
"legal_basis_id": "21",
"exception_basis": "Art. 42 párrafo primero",
"internal_control_number": "D.G.COM.SOC./SCYF/002 II/P/2023",
"supply_source_number": null
},
"schedule": {
"published_at": "2023-06-17T00:24:17.000Z",
"clarification_meeting_at": "2023-06-23T15:00:00.000Z",
"clarification_questions_deadline_at": "2023-06-22T15:00:00.000Z",
"clarification_responses_deadline_at": null,
"bid_opening_at": "2023-06-29T15:00:00.000Z",
"award_at": "2023-07-07T20:00:00.000Z",
"estimated_contract_at": "2023-07-21T06:00:00.000Z",
"site_visit_at": null,
"estimated_work_start_at": null
},
"locations": {
"state_id": "7",
"state": "CIUDAD DE MÉXICO",
"bid_opening": "LA QUE SE INDICA EN LA CONVOCATORIA",
"award": "LA QUE SE INDICA EN LA CONVOCATORIA",
"clarification_meeting": "LA QUE SE INDICA EN LA CONVOCATORIA",
"site_visit": null,
"work_site": null
},
"estimated_value": {
"minimum": null,
"maximum": null,
"currency": "MXN",
"updated_at": null
},
"financial_terms": {
"currency": "MXN",
"advance_percentage": "0",
"supplier_percentage": null,
"payment_method": "TRANSFERENCIA BANCARIA",
"credit_condition": null,
"payment_conditions": null,
"financing_organization": null
},
"evaluation": {
"criterion": "PUNTOS Y PORCENTAJES",
"technical_points": "80",
"economic_points": "20"
},
"guarantees": {
"performance_required": false,
"goods_or_services_required": true,
"amount_percentage": null,
"delivery_days": null,
"term_months": "3",
"other_insurance_required": false,
"other_insurance_description": null,
"performance_reduction": null
},
"participation": {
"method": "ELECTRÓNICA",
"joint": false,
"msme_only": false,
"social_witness": false,
"multi_year": false,
"open_contract": false,
"consolidated_purchase": false,
"external_credit": false,
"simultaneous_supply": false,
"subcontracting": null,
"emergency": false,
"proposal_language": "idioma data",
"no_joint_participation_justification": "EL PROCEDIMIENTO NO LO REQUIERE"
},
"execution": {
"site_visit_required": false,
"duration_days": null,
"procurement_term": "Normal",
"subcontracted_work": null,
"deadline_justification": null
},
"lots": [
{
"number": "1",
"name": "D.G.COM.SOC./SCYF/002 II/P/2023",
"description": "D.G.COM.SOC./SCYF/002 II/P/2023",
"requirement_group_id": "68933",
"items": [
{
"number": "1",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "SERVICIO DE EVALUACIÓN DE MENSAJE INSTITUCIONAL A TRAVÉS DE UN ESTUDIO CUANTITATIVO POSTERIOR (POST-TEST), CON EL FIN DE MEDIR EL DESEMPEÑO Y EFICACIA GENERAL DE LA CAMPAÑA \"PLAN DN-III-E\", VERSIÓN \"ESTAMOS CONTIGO\".",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
}
],
"budget_items": [
{
"code": "36101",
"description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
],
"awards": [
{
"id": "C-2023-00069758",
"internal_reference": "D.G.COM.SOC./SCYF/002 II/P/2023",
"title": "SERVICIO DE EVALUACIÓN DE MENSAJE INSTITUCIONAL (POST-TEST)",
"status": "PUBLICADO",
"contractor": {
"name": "BGC ULISES BELTRAN Y ASOCS SC",
"normalized_name": "BGC ULISES BELTRAN Y ASOCS",
"rfc_type": null,
"slug": "bgc-ulises-beltran-y-asocs"
},
"contract_period": {
"published_at": "2023-07-08T01:51:19.000Z",
"starts_at": "2023-07-07T06:00:00.000Z",
"ends_at": "2023-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "176000",
"tax": "28160",
"total": "204160",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "SERVICIO DE EVALUACIÓN DE MENSAJE INSTITUCIONAL A TRAVÉS DE UN ESTUDIO CUANTITATIVO POSTERIOR (POST-TEST), CON EL FIN DE MEDIR EL DESEMPEÑO Y EFICACIA GENERAL DE LA CAMPAÑA \"PLAN DN-III-E\", VERSIÓN \"ESTAMOS CONTIGO\".",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "176000",
"subtotal": "176000",
"tax": "28160",
"other_taxes": null,
"total": "204160",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
}
],
"documents": [
{
"id": null,
"annex_number": 1,
"document_type": null,
"description": "INVITACIÓN",
"filename": "002.pdf",
"availability": "available",
"size_bytes": "11837846",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:49:59.880Z",
"updated_at": "2025-12-09T02:49:59.881Z"
},
{
"id": null,
"annex_number": 2,
"document_type": null,
"description": "ANEXO TÉCNICO",
"filename": "AT 002 II.pdf",
"availability": "available",
"size_bytes": "143898",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:01.398Z",
"updated_at": "2025-12-09T02:50:01.399Z"
},
{
"id": null,
"annex_number": 3,
"document_type": null,
"description": "MODELO DE CONTRATO",
"filename": "CONTRATO 2023.pdf",
"availability": "available",
"size_bytes": "342720",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:02.837Z",
"updated_at": "2025-12-09T02:50:02.838Z"
},
{
"id": null,
"annex_number": 4,
"document_type": null,
"description": "ANEXO ADMINISTRATIVO",
"filename": "AA 002 II.pdf",
"availability": "available",
"size_bytes": "162223",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:04.783Z",
"updated_at": "2025-12-09T02:50:04.784Z"
},
{
"id": null,
"annex_number": 5,
"document_type": null,
"description": "CRITERIOS DE EVALUACIÓN",
"filename": "CRITERIOS EVALUACIÿN POST TEST 2023.pdf",
"availability": "available",
"size_bytes": "241424",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:06.337Z",
"updated_at": "2025-12-09T02:50:06.338Z"
},
{
"id": null,
"annex_number": 6,
"document_type": null,
"description": "ANEXOS PARA REQUISITAR",
"filename": "ANEXOS PARA REQUISITAR_ITP.pdf",
"availability": "available",
"size_bytes": "233177",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:07.780Z",
"updated_at": "2025-12-09T02:50:07.781Z"
},
{
"id": null,
"annex_number": 8,
"document_type": null,
"description": "ACTA JUNTA DE ACLARACIONES",
"filename": "JUNTA DE ACLARACIONES 002 II.pdf",
"availability": "available",
"size_bytes": "6237906",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:18.872Z",
"updated_at": "2025-12-09T02:50:18.873Z"
},
{
"id": null,
"annex_number": 9,
"document_type": null,
"description": "ANEXOS DE ACUERDO A LA CONVOCATORIA",
"filename": "1. ANEXOS COMPLETOS PARA REQUISITAR_ITP.pdf",
"availability": "available",
"size_bytes": "213483",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:22.083Z",
"updated_at": "2025-12-09T02:50:22.084Z"
},
{
"id": null,
"annex_number": 10,
"document_type": null,
"description": "ACTA DE APERTURA DE PROPOSICIONES",
"filename": "PAP 002 II.pdf",
"availability": "available",
"size_bytes": "472243",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:23.567Z",
"updated_at": "2025-12-09T02:50:23.568Z"
},
{
"id": null,
"annex_number": 11,
"document_type": null,
"description": "ACTA DE FALLO",
"filename": "FALLO 002II POST-TEST.pdf",
"availability": "available",
"size_bytes": "509680",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:25.093Z",
"updated_at": "2025-12-09T02:50:25.095Z"
},
{
"id": null,
"annex_number": 12,
"document_type": null,
"description": "ANEXOS ACTA DE FALLO",
"filename": "DICTAMEN 002II POST-TEST.pdf",
"availability": "available",
"size_bytes": "1329688",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-09T02:50:31.083Z",
"updated_at": "2025-12-09T02:50:31.084Z"
}
],
"provenance": {
"source_system": "Compras MX",
"source_fetched_at": "2026-07-28T05:34:58.132Z",
"last_seen_at": "2026-07-28T06:25:40.697Z",
"first_seen_at": "2025-11-05T04:46:15.382Z",
"detail_complete": true,
"documents_complete": true,
"content_changed_at": "2025-11-05T04:46:15.382Z"
},
"context": {
"prices": [
{
"cucop_code": "36101-0001",
"description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"priced_items": 8610,
"units": [
{
"n": 8400,
"max": 64655172.41,
"min": 0.001,
"p10": 8000,
"p50": 249543.105,
"p90": 1723960.8,
"unidad": "SERVICIO"
},
{
"n": 193,
"max": 169588,
"min": 0.71,
"p10": 5.3,
"p50": 100.8,
"p90": 13615,
"unidad": "PIEZA"
},
{
"n": 8,
"max": 2931.03,
"min": 99,
"p10": 113,
"p50": 219.15,
"p90": 1076.009,
"unidad": "MILLAR"
},
{
"n": 4,
"max": 350225,
"min": 165300,
"p10": 167385,
"p50": 172250,
"p90": 296832.5,
"unidad": "LOTE"
},
{
"n": 4,
"max": 948275.86,
"min": 1250,
"p10": 1250,
"p50": 1420,
"p90": 664270.102,
"unidad": "UNIDAD"
}
],
"price_by_year": {
"2023": {
"n": 2025,
"p50": 199203
},
"2024": {
"n": 2450,
"p50": 210469.345
},
"2025": {
"n": 2425,
"p50": 300000
},
"2026": {
"n": 1710,
"p50": 258620.69
}
},
"refreshed_at": "2026-09-26T00:30:05.430Z"
}
],
"suppliers": [
{
"slug": "bgc-ulises-beltran-y-asocs",
"name": "BGC ULISES BELTRAN Y ASOCS SC",
"total_contracts": 8,
"total_awarded_amount": "4347066.00",
"median_amount": "418685.00",
"distinct_buyers": 3,
"first_contract_at": "2023-05-16T00:00:00.000Z",
"last_contract_at": "2026-07-21T00:00:00.000Z",
"with_this_buyer": {
"contracts": 5,
"amount": "2988160"
},
"refreshed_at": "2026-09-16T00:56:30.797Z"
}
],
"buyer": {
"slug": "sedena",
"name": "SECRETARIA DE LA DEFENSA NACIONAL",
"total_procedures": 5833,
"distinct_suppliers": 2328,
"procedures_by_type": {
"LICITACIÓN PÚBLICA": 2276,
"ADJUDICACIÓN DIRECTA": 2552,
"INVITACIÓN A CUANDO MENOS TRES PERSONAS": 1003,
"CONTRATO ESPECÍFICO DERIVADO DE ACUERDO MARCO": 2
},
"refreshed_at": "2026-09-26T06:30:06.345Z"
}
},
"alternates": [],
"similar": [
{
"numero_procedimiento": "ia-07-138-007000995-n-48-2023",
"nombre_procedimiento": "SERVICIO DE EVALUACIÓN DE MENSAJE INSTITUCIONAL (POST-TEST)",
"dependencia": "SEDENA",
"siglas": "SEDENA",
"score": 0.0037649570773514718,
"anio_ejercicio": 2023,
"estatus": "CANCELADO",
"fecha_fallo": "2023-07-19T14:00:00.000Z",
"fecha_publicacion": "2023-06-14T19:07:45.000Z",
"ganador": null,
"ganador_slug": null,
"ganador_rfc_type": null,
"ganadores": "0",
"monto_mxn": null
},
{
"numero_procedimiento": "ia-07-138-007000995-n-2-2023",
"nombre_procedimiento": "SERVICIO DE EVALUACIÓN DE MENSAJE INSTITUCIONAL (POST-TEST)",
"dependencia": "SECRETARIA DE LA DEFENSA NACIONAL",
"siglas": "SEDENA",
"score": 0.004371642805834242,
"anio_ejercicio": 2023,
"estatus": "DESIERTO",
"fecha_fallo": "2023-05-18T14:00:00.000Z",
"fecha_publicacion": "2023-04-18T15:34:42.000Z",
"ganador": null,
"ganador_slug": null,
"ganador_rfc_type": null,
"ganadores": "0",
"monto_mxn": null
},
{
"numero_procedimiento": "ia-07-138-007000995-n-98-2024",
"nombre_procedimiento": "047 (POST-TEST) SERVICIO DE EVALUACIÓN DE MENSAJE INSTITUCIONAL",
"dependencia": "SEDENA",
"siglas": "SEDENA",
"score": 0.09634404800271545,
"anio_ejercicio": 2024,
"estatus": "ADJUDICADO",
"fecha_fallo": "2024-07-31T13:00:00.000Z",
"fecha_publicacion": "2024-07-08T07:10:14.000Z",
"ganador": "DATOS Y CAFE SC",
"ganador_slug": "datos-y-cafe",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "185600.00"
},
{
"numero_procedimiento": "ia-07-138-007000995-n-27-2025",
"nombre_procedimiento": "EVALUACIÓN DE MENSAJE INSTITUCIONAL A TRAVÉS DE ESTUDIOS CUALITATIVO (PRE-TEST)",
"dependencia": "SECRETARIA DE LA DEFENSA NACIONAL",
"siglas": "SEDENA",
"score": 0.1249544881297765,
"anio_ejercicio": 2025,
"estatus": "ADJUDICADO",
"fecha_fallo": "2025-05-02T10:00:00.000Z",
"fecha_publicacion": "2025-04-11T11:27:01.000Z",
"ganador": "BGC ULISES BELTRAN Y ASOCS SC",
"ganador_slug": "bgc-ulises-beltran-y-asocs",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "593920.00"
},
{
"numero_procedimiento": "ia-07-138-007000995-n-3-2023",
"nombre_procedimiento": "SERVICIOS ESPECIALIZADOS PARA ESTUDIOS DE PERTINENCIA DE DIFUSIÓN INTERNA",
"dependencia": "SECRETARIA DE LA DEFENSA NACIONAL",
"siglas": "SEDENA",
"score": 0.19456014698026813,
"anio_ejercicio": 2023,
"estatus": "ADJUDICADO",
"fecha_fallo": "2023-05-25T14:00:00.000Z",
"fecha_publicacion": "2023-05-08T11:59:06.000Z",
"ganador": "SISTEMAS DE INTELIGENCIA EN MERCADOS Y OPINION SC",
"ganador_slug": "sistemas-de-inteligencia-en-mercados-y-opinion",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "773673.60"
}
]
}