{
  "html_url": "https://postor.com.mx/adjudicacion/aa-36-h00-036h00998-n-187-2023",
  "canonical": "https://postor.com.mx/adjudicacion/aa-36-h00-036h00998-n-187-2023",
  "id": "7f1d59a6f96d4f65823fe6acd3f2729d",
  "procedure_number": "AA-36-H00-036H00998-N-187-2023",
  "file_number": "E-2023-00094804",
  "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
  "description": {
    "short": "No existen bienes alternativos o sustitutos, Único Oferente, Derechos exclusivos (patentes, licencias, derechos de autor u otros derechos exclusivos), o por obras de arte.",
    "detailed": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES PARA LA CAMPAÑA LA GUARDIA NACIONAL ESTÁ CONTIGO, 2023."
  },
  "lifecycle": {
    "section": "concluido",
    "source_status": "ADJUDICADO",
    "moved_at": null
  },
  "buyer": {
    "agency": "GUARDIANACIONAL",
    "acronym": "GUARDIANACIONAL",
    "branch": "36 - SEGURIDAD Y PROTECCIÓN CIUDADANA",
    "buying_unit": "DIRECCION GENERAL DE RECURSOS MATERIALES",
    "requesting_unit": null,
    "requesting_group": "DIRECCION GENERAL DE RECURSOS MATERIALES",
    "entity": "TESORERÍA DE LA FEDERACIÓN",
    "slug": "guardianacional",
    "unit_slug": "direccion-general-de-recursos-materiales-036h00998"
  },
  "classification": {
    "procedure_type": "ADJUDICACIÓN DIRECTA",
    "contracting_type": "SERVICIOS",
    "publication_type": null,
    "character": "NACIONAL",
    "fiscal_year": 2023,
    "law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
    "legal_basis_id": "22",
    "exception_basis": "Art. 41 fr. I",
    "internal_control_number": "COMITE/003/2023",
    "supply_source_number": null
  },
  "schedule": {
    "published_at": "2023-10-07T05:52:20.000Z",
    "clarification_meeting_at": null,
    "clarification_questions_deadline_at": null,
    "clarification_responses_deadline_at": null,
    "bid_opening_at": null,
    "award_at": null,
    "estimated_contract_at": "2023-10-09T06:00:00.000Z",
    "site_visit_at": null,
    "estimated_work_start_at": null
  },
  "locations": {
    "state_id": "7",
    "state": "CIUDAD DE MÉXICO",
    "bid_opening": null,
    "award": null,
    "clarification_meeting": null,
    "site_visit": null,
    "work_site": null
  },
  "estimated_value": {
    "minimum": null,
    "maximum": null,
    "currency": "MXN",
    "updated_at": null
  },
  "financial_terms": {
    "currency": "MXN",
    "advance_percentage": "0",
    "supplier_percentage": "10",
    "payment_method": "Conforme lo establecido en el artículo 51 de la Ley de Adquisiciones, Arrendamientos y Servicios del Sector Público",
    "credit_condition": null,
    "payment_conditions": null,
    "financing_organization": null
  },
  "evaluation": {
    "criterion": "BINARIO",
    "technical_points": null,
    "economic_points": null
  },
  "guarantees": {
    "performance_required": true,
    "goods_or_services_required": false,
    "amount_percentage": null,
    "delivery_days": "10",
    "term_months": null,
    "other_insurance_required": false,
    "other_insurance_description": null,
    "performance_reduction": null
  },
  "participation": {
    "method": null,
    "joint": false,
    "msme_only": false,
    "social_witness": false,
    "multi_year": false,
    "open_contract": false,
    "consolidated_purchase": false,
    "external_credit": false,
    "simultaneous_supply": false,
    "subcontracting": null,
    "emergency": false,
    "proposal_language": "idioma data",
    "no_joint_participation_justification": null
  },
  "execution": {
    "site_visit_required": null,
    "duration_days": null,
    "procurement_term": "Normal",
    "subcontracted_work": null,
    "deadline_justification": null
  },
  "lots": [
    {
      "number": "1",
      "name": "PARTIDA SOLA",
      "description": "PARTIDA SOLA",
      "requirement_group_id": "1",
      "items": [
        {
          "number": "1",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PARTIDA 1 DIGITALES",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        },
        {
          "number": "2",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PARTIDA 2 DIGITALES",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        },
        {
          "number": "3",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PARTIDA 3 DIGITALES",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        },
        {
          "number": "4",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PARTIDA 4 DIGITALES",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        },
        {
          "number": "5",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PARTIDA 5 DIGITALES",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        },
        {
          "number": "6",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PARTIDA 6 DIGITALES",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        },
        {
          "number": "7",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PARTIDA 8 DIGITALES",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        },
        {
          "number": "8",
          "cucop_code": "36101-0001",
          "specific_item_code": "36101",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "description": "PARTIDA 7 DIGITALES",
          "requested_quantity": "1",
          "minimum_quantity": "1",
          "maximum_quantity": null,
          "unit": "SERVICIO",
          "minimum_amount": null,
          "maximum_amount": null,
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    }
  ],
  "budget_items": [
    {
      "code": "36101",
      "description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
    }
  ],
  "awards": [
    {
      "id": "C-2023-00121051",
      "internal_reference": "GN/CAF/DGRM/C102/2023",
      "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
      "status": "PUBLICADO",
      "contractor": {
        "name": "DEMOS DESARROLLO DE MEDIOS SA DE CV",
        "normalized_name": "DEMOS DESARROLLO DE MEDIOS",
        "rfc_type": null,
        "slug": "demos-desarrollo-de-medios"
      },
      "contract_period": {
        "published_at": "2023-10-07T06:01:30.000Z",
        "starts_at": "2023-10-09T06:00:00.000Z",
        "ends_at": "2023-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "517195",
        "tax": "82751.2",
        "total": "599946.2",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PARTIDA 1 DIGITALES",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "517195",
          "subtotal": "517195",
          "tax": "82751.2",
          "other_taxes": null,
          "total": "599946.2",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    },
    {
      "id": "C-2023-00121053",
      "internal_reference": "GN/CAF/DGRM/C103/2023",
      "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
      "status": "PUBLICADO",
      "contractor": {
        "name": "AMX CONTENIDO SA DE CV",
        "normalized_name": "AMX CONTENIDO",
        "rfc_type": null,
        "slug": "amx-contenido"
      },
      "contract_period": {
        "published_at": "2023-10-07T06:01:09.000Z",
        "starts_at": "2023-10-09T06:00:00.000Z",
        "ends_at": "2023-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "415503",
        "tax": "66480.48",
        "total": "481983.48",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PARTIDA 2 DIGITALES",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "415503",
          "subtotal": "415503",
          "tax": "66480.48",
          "other_taxes": null,
          "total": "481983.48",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    },
    {
      "id": "C-2023-00121054",
      "internal_reference": "GN/CAF/DGRM/C104/2023",
      "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
      "status": "PUBLICADO",
      "contractor": {
        "name": "INFORMULA SA DE CV",
        "normalized_name": "INFORMULA",
        "rfc_type": null,
        "slug": "informula"
      },
      "contract_period": {
        "published_at": "2023-10-07T06:00:42.000Z",
        "starts_at": "2023-10-09T06:00:00.000Z",
        "ends_at": "2023-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "585936.2",
        "tax": "93749.79",
        "total": "679685.99",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PARTIDA 3 DIGITALES",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "585936.2",
          "subtotal": "585936.2",
          "tax": "93749.79",
          "other_taxes": null,
          "total": "679685.99",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    },
    {
      "id": "C-2023-00121055",
      "internal_reference": "GN/CAF/DGRM/C105/2023",
      "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
      "status": "PUBLICADO",
      "contractor": {
        "name": "PERIODICO DIGITAL SENDERO S A P I DE CV",
        "normalized_name": "PERIODICO DIGITAL SENDERO",
        "rfc_type": null,
        "slug": "periodico-digital-sendero"
      },
      "contract_period": {
        "published_at": "2023-10-07T06:00:16.000Z",
        "starts_at": "2023-10-09T06:00:00.000Z",
        "ends_at": "2023-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "586116",
        "tax": "93778.56",
        "total": "679894.56",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PARTIDA 4 DIGITALES",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "586116",
          "subtotal": "586116",
          "tax": "93778.56",
          "other_taxes": null,
          "total": "679894.56",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    },
    {
      "id": "C-2023-00121056",
      "internal_reference": "GN/CAF/DGRM/C106/2023",
      "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
      "status": "PUBLICADO",
      "contractor": {
        "name": "NOTMUSA SA DE CV",
        "normalized_name": "NOTMUSA",
        "rfc_type": null,
        "slug": "notmusa"
      },
      "contract_period": {
        "published_at": "2023-10-07T05:59:54.000Z",
        "starts_at": "2023-10-09T06:00:00.000Z",
        "ends_at": "2023-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "387855.24",
        "tax": "62056.84",
        "total": "449912.08",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PARTIDA 5 DIGITALES",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "387855.24",
          "subtotal": "387855.24",
          "tax": "62056.84",
          "other_taxes": null,
          "total": "449912.08",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    },
    {
      "id": "C-2023-00121058",
      "internal_reference": "GN/CAF/DGRM/C107/2023",
      "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
      "status": "PUBLICADO",
      "contractor": {
        "name": "ORGANIZACION EDITORIAL MEXICANA SA DE CV",
        "normalized_name": "ORGANIZACION EDITORIAL MEXICANA",
        "rfc_type": null,
        "slug": "organizacion-editorial-mexicana"
      },
      "contract_period": {
        "published_at": "2023-10-07T05:59:13.000Z",
        "starts_at": "2023-10-09T06:00:00.000Z",
        "ends_at": "2023-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "430993",
        "tax": "68958.88",
        "total": "499951.88",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PARTIDA 6 DIGITALES",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "430993",
          "subtotal": "430993",
          "tax": "68958.88",
          "other_taxes": null,
          "total": "499951.88",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    },
    {
      "id": "C-2023-00121059",
      "internal_reference": "GN/CAF/DGRM/C108/2023",
      "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
      "status": "PUBLICADO",
      "contractor": {
        "name": "SIN EMBARGO S DE RL DE CV",
        "normalized_name": "SIN EMBARGO",
        "rfc_type": null,
        "slug": "sin-embargo"
      },
      "contract_period": {
        "published_at": "2023-10-07T05:58:39.000Z",
        "starts_at": "2023-10-09T06:00:00.000Z",
        "ends_at": "2023-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "629308.4",
        "tax": "100689.34",
        "total": "729997.74",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PARTIDA 7 DIGITALES",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "629308.4",
          "subtotal": "629308.4",
          "tax": "100689.34",
          "other_taxes": null,
          "total": "729997.74",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    },
    {
      "id": "C-2023-00121060",
      "internal_reference": "GN/CAF/DGRM/C109/2023",
      "title": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES 2023",
      "status": "PUBLICADO",
      "contractor": {
        "name": "GIM COMPAÑIA EDITORIAL SA DE CV",
        "normalized_name": "GIM COMPANIA EDITORIAL",
        "rfc_type": null,
        "slug": "gim-compania-editorial"
      },
      "contract_period": {
        "published_at": "2023-10-07T05:52:20.000Z",
        "starts_at": "2023-10-09T06:00:00.000Z",
        "ends_at": "2023-12-31T06:00:00.000Z"
      },
      "value": {
        "subtotal": "646548",
        "tax": "103447.68",
        "total": "749995.68",
        "maximum_subtotal": "0",
        "maximum_total": "0",
        "currency": "MXN"
      },
      "open_contract_type": null,
      "quantity": null,
      "exercised_quantity": null,
      "participants": [],
      "line_items": [
        {
          "number": "0",
          "cucop_code": "36101-0001",
          "description": "PARTIDA 8 DIGITALES",
          "unit": "SERVICIO",
          "requested_quantity": "1",
          "awarded_quantity": null,
          "unit_price": "646548",
          "subtotal": "646548",
          "tax": "103447.68",
          "other_taxes": null,
          "total": "749995.68",
          "cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
          "partida_code": "36101",
          "partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
        }
      ]
    }
  ],
  "documents": [
    {
      "id": null,
      "annex_number": 1,
      "document_type": null,
      "description": "JUSTIFICACIÓN DE EXCEPCIÓN",
      "filename": "JUSTIFICACIÃ¿N.pdf",
      "availability": "available",
      "size_bytes": "22152913",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:30:53.461Z",
      "updated_at": "2025-12-09T15:30:53.462Z"
    },
    {
      "id": null,
      "annex_number": 1,
      "document_type": null,
      "description": "ANEXO TÉCNICO",
      "filename": "ANEXO TECNICO.pdf",
      "availability": "available",
      "size_bytes": "15055286",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:10.037Z",
      "updated_at": "2025-12-09T15:31:10.038Z"
    },
    {
      "id": null,
      "annex_number": 4,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "Partida 1 La Jornada.pdf",
      "availability": "available",
      "size_bytes": "173303",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:11.636Z",
      "updated_at": "2025-12-09T15:31:11.637Z"
    },
    {
      "id": null,
      "annex_number": 5,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "Partida 2 AMX Contenido.pdf",
      "availability": "available",
      "size_bytes": "173428",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:13.278Z",
      "updated_at": "2025-12-09T15:31:13.279Z"
    },
    {
      "id": null,
      "annex_number": 6,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "Partida 3 InfÃ³rmula.pdf",
      "availability": "available",
      "size_bytes": "173716",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:14.946Z",
      "updated_at": "2025-12-09T15:31:14.947Z"
    },
    {
      "id": null,
      "annex_number": 7,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "Partida 4 Sendero.pdf",
      "availability": "available",
      "size_bytes": "173691",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:16.875Z",
      "updated_at": "2025-12-09T15:31:16.877Z"
    },
    {
      "id": null,
      "annex_number": 8,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "Partida 5  Notmusa.pdf",
      "availability": "available",
      "size_bytes": "173793",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:18.283Z",
      "updated_at": "2025-12-09T15:31:18.284Z"
    },
    {
      "id": null,
      "annex_number": 9,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "Partida 6  OrganizaciÃ³n Editorial Mexicana.pdf",
      "availability": "available",
      "size_bytes": "173390",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:19.813Z",
      "updated_at": "2025-12-09T15:31:19.815Z"
    },
    {
      "id": null,
      "annex_number": 10,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "Partida 7  Sin embargo.pdf",
      "availability": "available",
      "size_bytes": "173317",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:21.681Z",
      "updated_at": "2025-12-09T15:31:21.682Z"
    },
    {
      "id": null,
      "annex_number": 11,
      "document_type": null,
      "description": "OFICIO DE ADJUDICACIÓN",
      "filename": "Partida 8  GIM CompaÃ±Ã­a Editorial.pdf",
      "availability": "available",
      "size_bytes": "173510",
      "mime_type": "application/pdf",
      "sha256": null,
      "uploaded_at": "2025-12-09T15:31:24.278Z",
      "updated_at": "2025-12-09T15:31:24.280Z"
    }
  ],
  "provenance": {
    "source_system": "Compras MX",
    "source_fetched_at": "2026-07-29T07:04:57.998Z",
    "last_seen_at": "2026-07-29T08:30:12.140Z",
    "first_seen_at": "2025-11-05T05:11:47.856Z",
    "detail_complete": true,
    "documents_complete": true,
    "content_changed_at": "2025-11-05T05:11:47.856Z"
  },
  "context": {
    "prices": [
      {
        "cucop_code": "36101-0001",
        "description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
        "priced_items": 8610,
        "units": [
          {
            "n": 8400,
            "max": 64655172.41,
            "min": 0.001,
            "p10": 8000,
            "p50": 249543.105,
            "p90": 1723960.8,
            "unidad": "SERVICIO"
          },
          {
            "n": 193,
            "max": 169588,
            "min": 0.71,
            "p10": 5.3,
            "p50": 100.8,
            "p90": 13615,
            "unidad": "PIEZA"
          },
          {
            "n": 8,
            "max": 2931.03,
            "min": 99,
            "p10": 113,
            "p50": 219.15,
            "p90": 1076.009,
            "unidad": "MILLAR"
          },
          {
            "n": 4,
            "max": 350225,
            "min": 165300,
            "p10": 167385,
            "p50": 172250,
            "p90": 296832.5,
            "unidad": "LOTE"
          },
          {
            "n": 4,
            "max": 948275.86,
            "min": 1250,
            "p10": 1250,
            "p50": 1420,
            "p90": 664270.102,
            "unidad": "UNIDAD"
          }
        ],
        "price_by_year": {
          "2023": {
            "n": 2025,
            "p50": 199203
          },
          "2024": {
            "n": 2450,
            "p50": 210469.345
          },
          "2025": {
            "n": 2425,
            "p50": 300000
          },
          "2026": {
            "n": 1710,
            "p50": 258620.69
          }
        },
        "refreshed_at": "2026-09-26T00:30:05.430Z"
      }
    ],
    "suppliers": [
      {
        "slug": "amx-contenido",
        "name": "AMX CONTENIDO SA DE CV",
        "total_contracts": 159,
        "total_awarded_amount": "232185647.94",
        "median_amount": "424179.91",
        "distinct_buyers": 57,
        "first_contract_at": "2023-03-18T00:00:00.000Z",
        "last_contract_at": "2026-08-14T00:00:00.000Z",
        "with_this_buyer": null,
        "refreshed_at": "2026-09-21T20:00:02.331Z"
      },
      {
        "slug": "demos-desarrollo-de-medios",
        "name": "DEMOS DESARROLLO DE MEDIOS SA DE CV",
        "total_contracts": 275,
        "total_awarded_amount": "897080277.57",
        "median_amount": "553606.52",
        "distinct_buyers": 72,
        "first_contract_at": "2023-02-16T00:00:00.000Z",
        "last_contract_at": "2026-10-16T00:00:00.000Z",
        "with_this_buyer": null,
        "refreshed_at": "2026-09-21T05:35:02.108Z"
      },
      {
        "slug": "gim-compania-editorial",
        "name": "GIM COMPAÑIA EDITORIAL SA DE CV",
        "total_contracts": 202,
        "total_awarded_amount": "188143837.08",
        "median_amount": "353094.22",
        "distinct_buyers": 60,
        "first_contract_at": "2023-03-01T00:00:00.000Z",
        "last_contract_at": "2026-08-01T00:00:00.000Z",
        "with_this_buyer": {
          "contracts": 4,
          "amount": "2508514.04"
        },
        "refreshed_at": "2026-09-21T05:35:02.108Z"
      },
      {
        "slug": "informula",
        "name": "INFORMULA SA DE CV",
        "total_contracts": 92,
        "total_awarded_amount": "121361211.60",
        "median_amount": "499943.10",
        "distinct_buyers": 38,
        "first_contract_at": "2023-06-02T00:00:00.000Z",
        "last_contract_at": "2026-07-15T00:00:00.000Z",
        "with_this_buyer": {
          "contracts": 2,
          "amount": "1279715.42"
        },
        "refreshed_at": "2026-09-16T00:56:30.797Z"
      },
      {
        "slug": "notmusa",
        "name": "NOTMUSA SA DE CV",
        "total_contracts": 8,
        "total_awarded_amount": "1997158.87",
        "median_amount": "230255.94",
        "distinct_buyers": 8,
        "first_contract_at": "2023-06-05T00:00:00.000Z",
        "last_contract_at": "2023-11-18T00:00:00.000Z",
        "with_this_buyer": {
          "contracts": 1,
          "amount": "449912.08"
        },
        "refreshed_at": "2026-09-16T00:56:30.797Z"
      },
      {
        "slug": "organizacion-editorial-mexicana",
        "name": "ORGANIZACION EDITORIAL MEXICANA SA DE CV",
        "total_contracts": 86,
        "total_awarded_amount": "72145299.02",
        "median_amount": "375000.00",
        "distinct_buyers": 32,
        "first_contract_at": "2023-05-01T00:00:00.000Z",
        "last_contract_at": "2026-07-15T00:00:00.000Z",
        "with_this_buyer": null,
        "refreshed_at": "2026-09-16T00:56:30.797Z"
      },
      {
        "slug": "periodico-digital-sendero",
        "name": "PERIODICO DIGITAL SENDERO S A P I DE CV",
        "total_contracts": 109,
        "total_awarded_amount": "163645013.74",
        "median_amount": "499999.99",
        "distinct_buyers": 52,
        "first_contract_at": "2023-03-18T00:00:00.000Z",
        "last_contract_at": "2026-07-29T00:00:00.000Z",
        "with_this_buyer": null,
        "refreshed_at": "2026-09-16T00:56:30.797Z"
      },
      {
        "slug": "sin-embargo",
        "name": "SIN EMBARGO S DE RL DE CV",
        "total_contracts": 66,
        "total_awarded_amount": "46176763.09",
        "median_amount": "350000.00",
        "distinct_buyers": 29,
        "first_contract_at": "2023-03-18T00:00:00.000Z",
        "last_contract_at": "2026-07-28T00:00:00.000Z",
        "with_this_buyer": {
          "contracts": 2,
          "amount": "1329997.74"
        },
        "refreshed_at": "2026-09-16T00:56:30.797Z"
      }
    ],
    "buyer": {
      "slug": "guardianacional",
      "name": "GUARDIA NACIONAL",
      "total_procedures": 394,
      "distinct_suppliers": 227,
      "procedures_by_type": {
        "LICITACIÓN PÚBLICA": 62,
        "ADJUDICACIÓN DIRECTA": 267,
        "INVITACIÓN A CUANDO MENOS TRES PERSONAS": 65
      },
      "refreshed_at": "2026-09-17T00:44:14.443Z"
    }
  },
  "alternates": [],
  "similar": [
    {
      "numero_procedimiento": "aa-36-h00-036h00998-n-210-2024",
      "nombre_procedimiento": "SERVICIO DE DIFUSIÓN EN MEDIOS DIGITALES",
      "dependencia": "GUARDIANACIONAL",
      "siglas": "GUARDIANACIONAL",
      "score": 0.027177217862267455,
      "anio_ejercicio": 2024,
      "estatus": "ADJUDICADO",
      "fecha_fallo": null,
      "fecha_publicacion": "2024-05-28T21:24:49.000Z",
      "ganador": "EDITORIAL OVACIONES SA DE CV",
      "ganador_slug": "editorial-ovaciones",
      "ganador_rfc_type": null,
      "ganadores": "13",
      "monto_mxn": "6623848.01"
    },
    {
      "numero_procedimiento": "aa-13-j2z-013j2z001-n-56-2024",
      "nombre_procedimiento": "SERVICIO DE DIFUSION EN MEDIO DIGITAL",
      "dependencia": "ADMINISTRACION DEL SISTEMA PORTUARIO NACIONAL GUAYMAS, S.A. DE C.V.",
      "siglas": "ASIPONAGUAYMAS",
      "score": 0.12129265069961548,
      "anio_ejercicio": 2024,
      "estatus": "ADJUDICADO",
      "fecha_fallo": null,
      "fecha_publicacion": "2024-07-17T09:47:37.000Z",
      "ganador": "DEMOS DESARROLLO DE MEDIOS SA DE CV",
      "ganador_slug": "demos-desarrollo-de-medios",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "86206.90"
    },
    {
      "numero_procedimiento": "aa-13-j2z-013j2z001-n-50-2024",
      "nombre_procedimiento": "SERVICIO DE DIFUSION EN MEDIOS DIGITAL",
      "dependencia": "ASIPONAGUAYMAS",
      "siglas": "ASIPONAGUAYMAS",
      "score": 0.12340079267014925,
      "anio_ejercicio": 2024,
      "estatus": "ADJUDICADO",
      "fecha_fallo": null,
      "fecha_publicacion": "2024-07-16T12:12:45.000Z",
      "ganador": "OUNZE MEDIACOMM S A P I DE CV",
      "ganador_slug": "ounze-mediacomm",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "50000.00"
    },
    {
      "numero_procedimiento": "aa-36-g00-036g00999-n-30-2023",
      "nombre_procedimiento": "SERVICIO DE DIFUSIÓN DE MATERIALES DE LA CAMPAÑA CIBERSEGURIDAD",
      "dependencia": "SESNSP",
      "siglas": "SESNSP",
      "score": 0.12469755859985443,
      "anio_ejercicio": 2023,
      "estatus": "ADJUDICADO",
      "fecha_fallo": null,
      "fecha_publicacion": "2023-11-22T21:59:58.000Z",
      "ganador": "DEMOS DESARROLLO DE MEDIOS SA DE CV",
      "ganador_slug": "demos-desarrollo-de-medios",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "356126.96"
    },
    {
      "numero_procedimiento": "aa-36-g00-036g00999-n-31-2023",
      "nombre_procedimiento": "SERVICIO DE DIFUSIÓN DE MATERIALES DE LA CAMPAÑA CIBERSEGURIDAD",
      "dependencia": "SESNSP",
      "siglas": "SESNSP",
      "score": 0.1251634955406189,
      "anio_ejercicio": 2023,
      "estatus": "ADJUDICADO",
      "fecha_fallo": null,
      "fecha_publicacion": "2023-11-22T22:00:41.000Z",
      "ganador": "AGENCIA DIGITAL SA DE CV",
      "ganador_slug": "agencia-digital",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "356204.95"
    },
    {
      "numero_procedimiento": "aa-13-j2z-013j2z001-n-52-2024",
      "nombre_procedimiento": "SERVICIO DE DIFUSION EN MEDIO DIGITAL",
      "dependencia": "ASIPONAGUAYMAS",
      "siglas": "ASIPONAGUAYMAS",
      "score": 0.12561757121190698,
      "anio_ejercicio": 2024,
      "estatus": "ADJUDICADO",
      "fecha_fallo": null,
      "fecha_publicacion": "2024-07-16T14:41:49.000Z",
      "ganador": "OPERADORA Y ADMINISTRADORA DE INFORMACION Y EDITORIAL SA DE CV",
      "ganador_slug": "operadora-y-administradora-de-informacion-y-editorial",
      "ganador_rfc_type": null,
      "ganadores": "1",
      "monto_mxn": "100000.00"
    }
  ]
}