{
"html_url": "https://postor.com.mx/adjudicacion/aa-05-613-005000999-n-69-2025",
"canonical": "https://postor.com.mx/adjudicacion/aa-05-613-005000999-n-69-2025",
"id": "ac258540bdf8464eaa79dd660e7d6281",
"procedure_number": "AA-05-613-005000999-N-69-2025",
"file_number": "E-2025-00067730",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"description": {
"short": "No existen bienes alternativos o sustitutos, Único Oferente, Derechos exclusivos (patentes, licencias, derechos de autor u otros derechos exclusivos), o por obras de arte.",
"detailed": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑA “TRAMITA TU PASAPORTE”, VERSIÓN AGENDA TU CITA A TRAVÉS DE MEDIOS OFICIALES"
},
"lifecycle": {
"section": "concluido",
"source_status": "ADJUDICADO",
"moved_at": null
},
"buyer": {
"agency": "SRE",
"acronym": "SRE",
"branch": "05 - RELACIONES EXTERIORES",
"buying_unit": "DIRECCIÓN GENERAL DE BIENES INMUEBLES Y RECURSOS MATERIALES",
"requesting_unit": null,
"requesting_group": "DIRECCIÓN GENERAL DE BIENES INMUEBLES Y RECURSOS MATERIALES",
"entity": "TESORERÍA DE LA FEDERACIÓN",
"slug": "sre",
"unit_slug": "direccion-general-de-bienes-inmuebles-y-recursos-materiales-005000999"
},
"classification": {
"procedure_type": "ADJUDICACIÓN DIRECTA",
"contracting_type": "SERVICIOS",
"publication_type": null,
"character": "NACIONAL",
"fiscal_year": 2025,
"law": "LEY DE ADQUISICIONES, ARRENDAMIENTOS Y SERVICIOS DEL SECTOR PÚBLICO",
"legal_basis_id": "153",
"exception_basis": "Art. 54 fr. I",
"internal_control_number": "SRE-AA-068-2025",
"supply_source_number": null
},
"schedule": {
"published_at": "2025-08-02T07:07:36.000Z",
"clarification_meeting_at": null,
"clarification_questions_deadline_at": null,
"clarification_responses_deadline_at": null,
"bid_opening_at": null,
"award_at": null,
"estimated_contract_at": "2025-08-02T06:00:00.000Z",
"site_visit_at": null,
"estimated_work_start_at": null
},
"locations": {
"state_id": "7",
"state": "CIUDAD DE MÉXICO",
"bid_opening": null,
"award": null,
"clarification_meeting": null,
"site_visit": null,
"work_site": null
},
"estimated_value": {
"minimum": null,
"maximum": null,
"currency": "MXN",
"updated_at": null
},
"financial_terms": {
"currency": "MXN",
"advance_percentage": "0",
"supplier_percentage": "10",
"payment_method": "en una sola exhibición de conformidad con el anexo técnico.",
"credit_condition": null,
"payment_conditions": null,
"financing_organization": null
},
"evaluation": {
"criterion": "BINARIO",
"technical_points": null,
"economic_points": null
},
"guarantees": {
"performance_required": true,
"goods_or_services_required": false,
"amount_percentage": null,
"delivery_days": "10",
"term_months": null,
"other_insurance_required": false,
"other_insurance_description": null,
"performance_reduction": null
},
"participation": {
"method": null,
"joint": false,
"msme_only": false,
"social_witness": false,
"multi_year": false,
"open_contract": false,
"consolidated_purchase": false,
"external_credit": false,
"simultaneous_supply": false,
"subcontracting": null,
"emergency": false,
"proposal_language": "idioma data",
"no_joint_participation_justification": null
},
"execution": {
"site_visit_required": null,
"duration_days": null,
"procurement_term": "Normal",
"subcontracted_work": null,
"deadline_justification": null
},
"lots": [
{
"number": "1",
"name": "PARTIDA SOLA",
"description": "PARTIDA SOLA",
"requirement_group_id": "1",
"items": [
{
"number": "1",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "1. ESTADÍSTICAS DE PANEL NÚMERO DE VISITANTES ÚNICOS: 18,553,664 Y PROMEDIO DE PÁGINAS VISITADAS: 13,500,000",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
},
{
"number": "2",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "2. ESTADÍSTICAS DE PANEL NÚMERO DE VISITANTES ÚNICOS: 2.7M Y PROMEDIO DE PÁGINAS VISITADAS: 7.8M.",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
},
{
"number": "3",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "3. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS POR MES: 8M Y PROMEDIO DE PÁGINAS VISITADAS 19M.",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
},
{
"number": "4",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "4. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 480,854 Y PROMEDIO DE PÁGINAS VISITADAS: 1,500,000.",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
},
{
"number": "5",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "5. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 13M Y PROMEDIO DE PÁGINAS VISITADAS: 43.2M",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
},
{
"number": "6",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "6. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 40M Y PROMEDIO DE PÁGINAS VISITADAS: 146M",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
},
{
"number": "7",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "7. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 2.4M Y PROMEDIO DE PÁGINAS VISITADAS: 5.4M",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
},
{
"number": "8",
"cucop_code": "36101-0001",
"specific_item_code": "36101",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"description": "8. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 2.4M Y PROMEDIO DE PÁGINAS VISITADAS: 5.4M",
"requested_quantity": "1",
"minimum_quantity": "1",
"maximum_quantity": null,
"unit": "SERVICIO",
"minimum_amount": null,
"maximum_amount": null,
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
}
],
"budget_items": [
{
"code": "36101",
"description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
],
"awards": [
{
"id": "C-2025-00077869",
"internal_reference": "SRE/DGBIRM/P-AD-085/2025",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"status": "PUBLICADO",
"contractor": {
"name": "GIM COMPAÑIA EDITORIAL SA DE CV",
"normalized_name": "GIM COMPANIA EDITORIAL",
"rfc_type": null,
"slug": "gim-compania-editorial"
},
"contract_period": {
"published_at": "2025-08-02T07:07:36.000Z",
"starts_at": "2025-08-02T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "301724.14",
"tax": "48275.86",
"total": "350000",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "1. ESTADÍSTICAS DE PANEL NÚMERO DE VISITANTES ÚNICOS: 18,553,664 Y PROMEDIO DE PÁGINAS VISITADAS: 13,500,000",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "301724.14",
"subtotal": "301724.14",
"tax": "48275.86",
"other_taxes": null,
"total": "350000",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
},
{
"id": "C-2025-00077872",
"internal_reference": "SRE/DGBIRM/P-AD-087/2025",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"status": "PUBLICADO",
"contractor": {
"name": "OPERADORA Y ADMINISTRADORA DE INFORMACION Y EDITORIAL SA DE CV",
"normalized_name": "OPERADORA Y ADMINISTRADORA DE INFORMACION Y EDITORIAL",
"rfc_type": null,
"slug": "operadora-y-administradora-de-informacion-y-editorial"
},
"contract_period": {
"published_at": "2025-08-02T07:13:03.000Z",
"starts_at": "2025-08-02T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "344750.95",
"tax": "55160.15",
"total": "399911.1",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "3. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS POR MES: 8M Y PROMEDIO DE PÁGINAS VISITADAS 19M.",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "344750.95",
"subtotal": "344750.95",
"tax": "55160.15",
"other_taxes": null,
"total": "399911.1",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
},
{
"id": "C-2025-00077871",
"internal_reference": "SRE/DGBIRM/P-AD-087/2025",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"status": "PUBLICADO",
"contractor": {
"name": "DEMOS DESARROLLO DE MEDIOS SA DE CV",
"normalized_name": "DEMOS DESARROLLO DE MEDIOS",
"rfc_type": null,
"slug": "demos-desarrollo-de-medios"
},
"contract_period": {
"published_at": "2025-08-02T07:10:53.000Z",
"starts_at": "2025-08-02T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "258620.69",
"tax": "41379.31",
"total": "300000",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "2. ESTADÍSTICAS DE PANEL NÚMERO DE VISITANTES ÚNICOS: 2.7M Y PROMEDIO DE PÁGINAS VISITADAS: 7.8M.",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "258620.69",
"subtotal": "258620.69",
"tax": "41379.31",
"other_taxes": null,
"total": "300000",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
},
{
"id": "C-2025-00077873",
"internal_reference": "SRE/DGBIRM/P-AD-088/2025",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"status": "PUBLICADO",
"contractor": {
"name": "LA CRONICA DIARIA SA DE CV",
"normalized_name": "LA CRONICA DIARIA",
"rfc_type": null,
"slug": "la-cronica-diaria"
},
"contract_period": {
"published_at": "2025-08-02T07:15:04.000Z",
"starts_at": "2025-08-02T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "258580",
"tax": "41372.8",
"total": "299952.8",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "4. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 480,854 Y PROMEDIO DE PÁGINAS VISITADAS: 1,500,000.",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "258580",
"subtotal": "258580",
"tax": "41372.8",
"other_taxes": null,
"total": "299952.8",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
},
{
"id": "C-2025-00077875",
"internal_reference": "SRE/DGBIRM/P-AD-089/2025",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"status": "PUBLICADO",
"contractor": {
"name": "AGENCIA DIGITAL SA DE CV",
"normalized_name": "AGENCIA DIGITAL",
"rfc_type": null,
"slug": "agencia-digital"
},
"contract_period": {
"published_at": "2025-08-02T07:17:04.000Z",
"starts_at": "2025-08-02T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "301724.13",
"tax": "48275.86",
"total": "349999.99",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "5. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 13M Y PROMEDIO DE PÁGINAS VISITADAS: 43.2M",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "301724.13",
"subtotal": "301724.13",
"tax": "48275.86",
"other_taxes": null,
"total": "349999.99",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
},
{
"id": "C-2025-00077877",
"internal_reference": "SRE/DGBIRM/P-AD-090/2025",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"status": "PUBLICADO",
"contractor": {
"name": "GRUPO MULTIMEDIA LAUMAN S A P I DE CV",
"normalized_name": "GRUPO MULTIMEDIA LAUMAN",
"rfc_type": null,
"slug": "grupo-multimedia-lauman"
},
"contract_period": {
"published_at": "2025-08-02T07:19:26.000Z",
"starts_at": "2025-08-02T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "258619.36",
"tax": "41379.1",
"total": "299998.46",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "6. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 40M Y PROMEDIO DE PÁGINAS VISITADAS: 146M",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "258619.36",
"subtotal": "258619.36",
"tax": "41379.1",
"other_taxes": null,
"total": "299998.46",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
},
{
"id": "C-2025-00077879",
"internal_reference": "SRE/DGBIRM/P-AD-091/2025",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"status": "PUBLICADO",
"contractor": {
"name": "L.R.H.G. INFORMATIVO SA DE CV",
"normalized_name": "LRHG INFORMATIVO",
"rfc_type": null,
"slug": "lrhg-informativo"
},
"contract_period": {
"published_at": "2025-08-02T07:21:52.000Z",
"starts_at": "2025-08-02T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "241379.31",
"tax": "38620.69",
"total": "280000",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "7. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 2.4M Y PROMEDIO DE PÁGINAS VISITADAS: 5.4M",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "241379.31",
"subtotal": "241379.31",
"tax": "38620.69",
"other_taxes": null,
"total": "280000",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
},
{
"id": "C-2025-00077881",
"internal_reference": "SRE/DGBIRM/P-AD-092/2025",
"title": "SERVICIO DE ESPACIOS PUBLICITARIOS EN MEDIOS DIGITALES (INTERNET) PARA LA CAMPAÑ",
"status": "PUBLICADO",
"contractor": {
"name": "INFOBAE MEXICO SA DE CV",
"normalized_name": "INFOBAE MEXICO",
"rfc_type": null,
"slug": "infobae-mexico"
},
"contract_period": {
"published_at": "2025-08-02T07:23:43.000Z",
"starts_at": "2025-08-02T06:00:00.000Z",
"ends_at": "2025-12-31T06:00:00.000Z"
},
"value": {
"subtotal": "68965.47",
"tax": "11034.48",
"total": "79999.95",
"maximum_subtotal": "0",
"maximum_total": "0",
"currency": "MXN"
},
"open_contract_type": null,
"quantity": null,
"exercised_quantity": null,
"participants": [],
"line_items": [
{
"number": "0",
"cucop_code": "36101-0001",
"description": "8. ESTADÍSTICAS DEL PANEL NÚMERO DE VISITANTES ÚNICOS: 2.4M Y PROMEDIO DE PÁGINAS VISITADAS: 5.4M",
"unit": "SERVICIO",
"requested_quantity": "1",
"awarded_quantity": null,
"unit_price": "68965.47",
"subtotal": "68965.47",
"tax": "11034.48",
"other_taxes": null,
"total": "79999.95",
"cucop_description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"partida_code": "36101",
"partida_description": "DIFUSIÓN DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES"
}
]
}
],
"documents": [
{
"id": null,
"annex_number": 1,
"document_type": null,
"description": "JUSTIFICACIÓN DE EXCEPCIÓN",
"filename": "DIGITALES.pdf",
"availability": "available",
"size_bytes": "5798541",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:32:27.528Z",
"updated_at": "2025-12-10T17:32:27.529Z"
},
{
"id": null,
"annex_number": 1,
"document_type": null,
"description": "ANEXO TÉCNICO",
"filename": "AT.pdf",
"availability": "available",
"size_bytes": "16336205",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:32:41.309Z",
"updated_at": "2025-12-10T17:32:41.310Z"
},
{
"id": null,
"annex_number": 2,
"document_type": null,
"description": "justificación de la necesidad obs atendidas",
"filename": "NECESIDAD.pdf",
"availability": "available",
"size_bytes": "4644720",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:32:44.145Z",
"updated_at": "2025-12-10T17:32:44.146Z"
},
{
"id": null,
"annex_number": 5,
"document_type": null,
"description": "OFICIO DE ADJUDICACIÓN",
"filename": "AD_085.pdf",
"availability": "available",
"size_bytes": "3524894",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:32:47.852Z",
"updated_at": "2025-12-10T17:32:47.853Z"
},
{
"id": null,
"annex_number": 6,
"document_type": null,
"description": "OFICIO DE ADJUDICACIÓN",
"filename": "AD_086.pdf",
"availability": "available",
"size_bytes": "3512607",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:32:50.385Z",
"updated_at": "2025-12-10T17:32:50.386Z"
},
{
"id": null,
"annex_number": 7,
"document_type": null,
"description": "OFICIO DE ADJUDICACIÓN",
"filename": "AD_087.pdf",
"availability": "available",
"size_bytes": "3559988",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:32:57.940Z",
"updated_at": "2025-12-10T17:32:57.941Z"
},
{
"id": null,
"annex_number": 8,
"document_type": null,
"description": "OFICIO DE ADJUDICACIÓN",
"filename": "AD_088.pdf",
"availability": "available",
"size_bytes": "3529440",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:33:02.222Z",
"updated_at": "2025-12-10T17:33:02.223Z"
},
{
"id": null,
"annex_number": 9,
"document_type": null,
"description": "OFICIO DE ADJUDICACIÓN",
"filename": "AD_089.pdf",
"availability": "available",
"size_bytes": "3521602",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:33:05.812Z",
"updated_at": "2025-12-10T17:33:05.813Z"
},
{
"id": null,
"annex_number": 10,
"document_type": null,
"description": "OFICIO DE ADJUDICACIÓN",
"filename": "AD_090.pdf",
"availability": "available",
"size_bytes": "3539194",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:33:13.131Z",
"updated_at": "2025-12-10T17:33:13.132Z"
},
{
"id": null,
"annex_number": 11,
"document_type": null,
"description": "OFICIO DE ADJUDICACIÓN",
"filename": "AD_091.pdf",
"availability": "available",
"size_bytes": "3558213",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:33:16.761Z",
"updated_at": "2025-12-10T17:33:16.762Z"
},
{
"id": null,
"annex_number": 12,
"document_type": null,
"description": "OFICIO DE ADJUDICACIÓN",
"filename": "AD_92.pdf",
"availability": "available",
"size_bytes": "3532042",
"mime_type": "application/pdf",
"sha256": null,
"uploaded_at": "2025-12-10T17:33:23.771Z",
"updated_at": "2025-12-10T17:33:23.772Z"
}
],
"provenance": {
"source_system": "Compras MX",
"source_fetched_at": "2026-08-03T16:50:31.876Z",
"last_seen_at": "2026-08-03T17:52:48.407Z",
"first_seen_at": "2025-11-04T22:13:04.801Z",
"detail_complete": true,
"documents_complete": true,
"content_changed_at": "2025-11-04T22:13:04.801Z"
},
"context": {
"prices": [
{
"cucop_code": "36101-0001",
"description": "DIFUSION DE MENSAJES SOBRE PROGRAMAS Y ACTIVIDADES GUBERNAMENTALES",
"priced_items": 8610,
"units": [
{
"n": 8400,
"max": 64655172.41,
"min": 0.001,
"p10": 8000,
"p50": 249543.105,
"p90": 1723960.8,
"unidad": "SERVICIO"
},
{
"n": 193,
"max": 169588,
"min": 0.71,
"p10": 5.3,
"p50": 100.8,
"p90": 13615,
"unidad": "PIEZA"
},
{
"n": 8,
"max": 2931.03,
"min": 99,
"p10": 113,
"p50": 219.15,
"p90": 1076.009,
"unidad": "MILLAR"
},
{
"n": 4,
"max": 350225,
"min": 165300,
"p10": 167385,
"p50": 172250,
"p90": 296832.5,
"unidad": "LOTE"
},
{
"n": 4,
"max": 948275.86,
"min": 1250,
"p10": 1250,
"p50": 1420,
"p90": 664270.102,
"unidad": "UNIDAD"
}
],
"price_by_year": {
"2023": {
"n": 2025,
"p50": 199203
},
"2024": {
"n": 2450,
"p50": 210469.345
},
"2025": {
"n": 2425,
"p50": 300000
},
"2026": {
"n": 1710,
"p50": 258620.69
}
},
"refreshed_at": "2026-09-26T00:30:05.430Z"
}
],
"suppliers": [
{
"slug": "agencia-digital",
"name": "AGENCIA DIGITAL SA DE CV",
"total_contracts": 205,
"total_awarded_amount": "387617554.02",
"median_amount": "700000.00",
"distinct_buyers": 63,
"first_contract_at": "2023-03-18T00:00:00.000Z",
"last_contract_at": "2026-10-16T00:00:00.000Z",
"with_this_buyer": null,
"refreshed_at": "2026-09-18T02:48:25.159Z"
},
{
"slug": "demos-desarrollo-de-medios",
"name": "DEMOS DESARROLLO DE MEDIOS SA DE CV",
"total_contracts": 275,
"total_awarded_amount": "897080277.57",
"median_amount": "553606.52",
"distinct_buyers": 72,
"first_contract_at": "2023-02-16T00:00:00.000Z",
"last_contract_at": "2026-10-16T00:00:00.000Z",
"with_this_buyer": null,
"refreshed_at": "2026-09-21T05:35:02.108Z"
},
{
"slug": "gim-compania-editorial",
"name": "GIM COMPAÑIA EDITORIAL SA DE CV",
"total_contracts": 202,
"total_awarded_amount": "188143837.08",
"median_amount": "353094.22",
"distinct_buyers": 60,
"first_contract_at": "2023-03-01T00:00:00.000Z",
"last_contract_at": "2026-08-01T00:00:00.000Z",
"with_this_buyer": null,
"refreshed_at": "2026-09-21T05:35:02.108Z"
},
{
"slug": "grupo-multimedia-lauman",
"name": "GRUPO MULTIMEDIA LAUMAN S A P I DE CV",
"total_contracts": 37,
"total_awarded_amount": "27036741.10",
"median_amount": "475870.00",
"distinct_buyers": 24,
"first_contract_at": "2024-08-26T00:00:00.000Z",
"last_contract_at": "2026-08-28T00:00:00.000Z",
"with_this_buyer": {
"contracts": 2,
"amount": "499998.46"
},
"refreshed_at": "2026-09-16T00:56:30.797Z"
},
{
"slug": "infobae-mexico",
"name": "INFOBAE MEXICO SA DE CV",
"total_contracts": 61,
"total_awarded_amount": "42006264.66",
"median_amount": "300000.00",
"distinct_buyers": 35,
"first_contract_at": "2023-06-24T00:00:00.000Z",
"last_contract_at": "2026-07-01T00:00:00.000Z",
"with_this_buyer": null,
"refreshed_at": "2026-09-16T00:56:30.797Z"
},
{
"slug": "la-cronica-diaria",
"name": "LA CRONICA DIARIA SA DE CV",
"total_contracts": 87,
"total_awarded_amount": "60533065.20",
"median_amount": "440800.00",
"distinct_buyers": 34,
"first_contract_at": "2023-05-01T00:00:00.000Z",
"last_contract_at": "2026-10-16T00:00:00.000Z",
"with_this_buyer": null,
"refreshed_at": "2026-09-18T03:02:33.417Z"
},
{
"slug": "lrhg-informativo",
"name": "L.R.H.G. INFORMATIVO SA DE CV",
"total_contracts": 125,
"total_awarded_amount": "113232668.04",
"median_amount": "405837.60",
"distinct_buyers": 48,
"first_contract_at": "2023-04-24T00:00:00.000Z",
"last_contract_at": "2026-08-28T00:00:00.000Z",
"with_this_buyer": null,
"refreshed_at": "2026-09-24T23:00:03.214Z"
},
{
"slug": "operadora-y-administradora-de-informacion-y-editorial",
"name": "OPERADORA Y ADMINISTRADORA DE INFORMACION Y EDITORIAL SA DE CV",
"total_contracts": 218,
"total_awarded_amount": "214059629.29",
"median_amount": "400000.00",
"distinct_buyers": 67,
"first_contract_at": "2023-03-01T00:00:00.000Z",
"last_contract_at": "2026-10-16T00:00:00.000Z",
"with_this_buyer": null,
"refreshed_at": "2026-09-18T03:02:33.417Z"
}
],
"buyer": {
"slug": "sre",
"name": "SECRETARIA DE RELACIONES EXTERIORES",
"total_procedures": 316,
"distinct_suppliers": 169,
"procedures_by_type": {
"LICITACIÓN PÚBLICA": 46,
"ADJUDICACIÓN DIRECTA": 150,
"INVITACIÓN A CUANDO MENOS TRES PERSONAS": 110,
"CONTRATO ESPECÍFICO DERIVADO DE ACUERDO MARCO": 10
},
"refreshed_at": "2026-09-17T00:44:14.443Z"
}
},
"alternates": [],
"similar": [
{
"numero_procedimiento": "aa-07-138-007000995-n-120-2025",
"nombre_procedimiento": "127 SERVICIO DE DIFUSIÓN DE MENSAJE INSTITUCIONAL EN MEDIOS DIGITALES",
"dependencia": "SECRETARIA DE LA DEFENSA NACIONAL",
"siglas": "SEDENA",
"score": 0.29107208794784944,
"anio_ejercicio": 2025,
"estatus": "ADJUDICADO",
"fecha_fallo": null,
"fecha_publicacion": "2025-09-02T14:48:45.000Z",
"ganador": "ARKEEROMEX S A P I DE CV",
"ganador_slug": "arkeeromex",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "400000.00"
},
{
"numero_procedimiento": "aa-07-138-007000995-n-150-2024",
"nombre_procedimiento": "165 SERVICIO DE DIFUSIÓN DE MENSAJE INSTITUCIONAL EN DESKTOP",
"dependencia": "SEDENA",
"siglas": "SEDENA",
"score": 0.29246248557939913,
"anio_ejercicio": 2024,
"estatus": "ADJUDICADO",
"fecha_fallo": null,
"fecha_publicacion": "2024-07-22T13:09:17.000Z",
"ganador": "INFOBAE MEXICO SA DE CV",
"ganador_slug": "infobae-mexico",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "100000.00"
},
{
"numero_procedimiento": "aa-07-138-007000995-n-27-2024",
"nombre_procedimiento": "SERVICIO DE DIFUSIÓN DE MENSAJE INSTITUCIONAL A TRAVÉS DE MEDIOS DIGITALES",
"dependencia": "SEDENA",
"siglas": "SEDENA",
"score": 0.29269635677337147,
"anio_ejercicio": 2024,
"estatus": "ADJUDICADO",
"fecha_fallo": null,
"fecha_publicacion": "2024-02-09T19:32:20.000Z",
"ganador": "CONTENT GM SA DE CV",
"ganador_slug": "content-gm",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "250000.00"
},
{
"numero_procedimiento": "aa-07-138-007000995-n-123-2025",
"nombre_procedimiento": "130 SERVICIO DE DIFUSIÓN DE MENSAJE INSTITUCIONAL EN MEDIOS DIGITALES",
"dependencia": "SECRETARIA DE LA DEFENSA NACIONAL",
"siglas": "SEDENA",
"score": 0.29427669678468193,
"anio_ejercicio": 2025,
"estatus": "ADJUDICADO",
"fecha_fallo": null,
"fecha_publicacion": "2025-09-02T15:27:23.000Z",
"ganador": "TAILORED CARE OF PAWS N TAILS S DE RL DE CV",
"ganador_slug": "tailored-care-of-paws-n-tails",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "500000.00"
},
{
"numero_procedimiento": "aa-07-138-007000995-n-121-2025",
"nombre_procedimiento": "128 SERVICIO DE DIFUSIÓN DE MENSAJE INSTITUCIONAL EN MEDIOS DIGITALES",
"dependencia": "SECRETARIA DE LA DEFENSA NACIONAL",
"siglas": "SEDENA",
"score": 0.29444664369046447,
"anio_ejercicio": 2025,
"estatus": "ADJUDICADO",
"fecha_fallo": null,
"fecha_publicacion": "2025-09-02T15:01:46.000Z",
"ganador": "PRESIDENTE DIGITAL SA DE CV",
"ganador_slug": "presidente-digital",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "300000.00"
},
{
"numero_procedimiento": "aa-07-138-007000995-n-28-2024",
"nombre_procedimiento": "SERVICIO DE DIFUSIÓN DE MENSAJE INSTITUCIONAL DE UN HALF PAGE DESTKOP/MOBLIE GEN",
"dependencia": "SEDENA",
"siglas": "SEDENA",
"score": 0.295609232390752,
"anio_ejercicio": 2024,
"estatus": "ADJUDICADO",
"fecha_fallo": null,
"fecha_publicacion": "2024-02-09T19:58:30.000Z",
"ganador": "INFORMULA SA DE CV",
"ganador_slug": "informula",
"ganador_rfc_type": null,
"ganadores": "1",
"monto_mxn": "250000.00"
}
]
}